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<p>It was bought by private equity group <a href="http://www.hf.com">Hellman & Friedman</a> in 2005 for around $1.1bn, but its investors apparently want at least $2bn for the firm.</p>
<p>DoubleClick – which also <a href="/blog/880-doubleclick-buys-tangozebra-for-15m">purchased rich media ad firm Tangozebra</a> earlier this month - is yet to comment. </p>
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<Paragraph>It was bought by private equity group <Link URL="http://www.hf.com" Window="New">Hellman & Friedman</Link> in 2005 for around $1.1bn, but its investors apparently want at least $2bn for the firm.</Paragraph>
<Paragraph>DoubleClick – which also <Link URL="/blog/880-doubleclick-buys-tangozebra-for-15m" Window="New">purchased rich media ad firm Tangozebra</Link> earlier this month - is yet to comment. </Paragraph>
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2007-03-28T09:51:00+01:00
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<p>
<strong>
<a href="http://www.doubleclick.com/us/">DoubleClick</a> is in <em>'active talks'</em> with Microsoft and other potential suitors over a sale, according to the <a href="http://users2.wsj.com/lmda/do/checkLogin?mg=evo-wsj&url=http%3A%2F%2Fonline.wsj.com%2Farticle%2FSB117505407416851554.html%3Fmod%3Dhome_whats_news_us">Wall Street Journal</a>.</strong>
</p>
<p>The digital marketing group has reportedly appointed investment bank Morgan Stanley to review its options, including a sale or stock market listing.</p>
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<Link URL="http://www.doubleclick.com/us/" Window="New">DoubleClick</Link> is in <Quote>'active talks'</Quote> with Microsoft and other potential suitors over a sale, according to the <Link URL="http://users2.wsj.com/lmda/do/checkLogin?mg=evo-wsj&url=http%3A%2F%2Fonline.wsj.com%2Farticle%2FSB117505407416851554.html%3Fmod%3Dhome_whats_news_us" Window="New">Wall Street Journal</Link>.</Emphasis>
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<Paragraph>The digital marketing group has reportedly appointed investment bank Morgan Stanley to review its options, including a sale or stock market listing.</Paragraph>
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<p>Econsultancy has published an <strong><a href="http://econsultancy.com/reports/online-advertising-networks-buyers-guide">Online Advertising Networks Buyer's Guide</a></strong> which contains an examination of this marketplace and profiles of 23 leading networks. We have also produced an <strong><a href="http://econsultancy.com/reports/online-advertising-survey">Online Advertising Survey</a></strong>, based on a survey of advertisers and agencies. For more stats and charts, see also our <strong><a href="http://econsultancy.com/reports/internet-advertising-statistics">Online Advertising Statistics compendium</a></strong>.</p>
<p>Econsultancy has published an <strong><a href="http://econsultancy.com/reports/online-advertising-networks-buyers-guide">Online Advertising Networks Buyer's Guide</a></strong> which contains an examination of this marketplace and profiles of 23 leading networks. We have also produced an <strong><a href="http://econsultancy.com/reports/online-advertising-survey">Online Advertising Survey</a></strong>, based on a survey of advertisers and agencies. For more stats and charts, see also our <strong><a href="http://econsultancy.com/reports/internet-advertising-statistics">Online Advertising Statistics compendium</a></strong>.</p>
362962
DoubleClick to sell up?
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2007-03-28T09:51:00+01:00
doubleclick-to-sell-up
2009-04-29T23:49:33+01:00
2009-10-13T08:57:25+01:00
364