DoubleClick is in 'active talks' with Microsoft and other potential suitors over a sale, according to the Wall Street Journal.
The digital marketing group has reportedly appointed investment bank Morgan Stanley to review its options, including a sale or stock market listing.
It was bought by private equity group Hellman & Friedman in 2005 for around $1.1bn, but its investors apparently want at least $2bn for the firm.
DoubleClick – which also purchased rich media ad firm Tangozebra earlier this month - is yet to comment.
Posted 28 March 2007 09:51am by Richard Maven with 0 comments
Tags: Microsoft, Rich Media
Topics: Online Advertising
Digg this
Stumble It!
Bookmark on Delicious
10 superb social media presentations
Businesses 'must turn CMS into a profit centre'
Web 2.0
Graham Charlton
Online Advertising
Reader comments (0):
Add your own
Enter your comment below