7526 1 3 econsultancy_xml <p>But, despite the majority view, more recipients opened the messages on a Wednesday, while click-through rates were also higher than at any other time in the week.</p> <blockquote> <p> <em>"The theory behind this is perhaps people have more time on a Wednesday," </em>according to a <a href="http://www.emailcenteruk.com/blog/when-send-an-email-marketing-campaign.htm">post on the Emailcenter UK blog</a>.<br /><br /><em>"Less people are on holiday and away from their work email, while consumers are presumably not enjoying a night out on a work day."</em></p> </blockquote> <p>The research methodology was not disclosed. The company claims over 300 corporate clients including Andrew and P&amp;O.<br /><br />It said the findings were "surprising". The data also showed more clicks are made from emails on a Friday.</p> <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph>But, despite the majority view, more recipients opened the messages on a Wednesday, while click-through rates were also higher than at any other time in the week.</Paragraph> <Block> <Paragraph> <Quote>"The theory behind this is perhaps people have more time on a Wednesday," </Quote>according to a <Link URL="http://www.emailcenteruk.com/blog/when-send-an-email-marketing-campaign.htm" Window="New">post on the Emailcenter UK blog</Link>.<LineBreak /><LineBreak /><Quote>"Less people are on holiday and away from their work email, while consumers are presumably not enjoying a night out on a work day."</Quote></Paragraph> </Block> <Paragraph>The research methodology was not disclosed. The company claims over 300 corporate clients including Andrew and P&amp;O.<LineBreak /><LineBreak />It said the findings were "surprising". The data also showed more clicks are made from emails on a Friday.</Paragraph> </FormattedContent> 2007-03-28T15:36:00+01:00 1 1 econsultancy_xml <p> <strong>E-mail marketing campaigns sent out on a Wednesday are more successful than those sent on other days of the week, according to newly published data.</strong> <br /> <br />Statistics from e-marketing enabler Emailcenter UK shows most British electronic marketers (almost 25%) deliver e-mails on Thursdays.<br /></p> <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph> <Emphasis>E-mail marketing campaigns sent out on a Wednesday are more successful than those sent on other days of the week, according to newly published data.</Emphasis> <LineBreak /> <LineBreak />Statistics from e-marketing enabler Emailcenter UK shows most British electronic marketers (almost 25%) deliver e-mails on Thursdays.<LineBreak /></Paragraph> </FormattedContent> false 992 <p>Econsultancy's <strong><a href="http://econsultancy.com/reports/online-customer-service-buyers-guide-2009">Online Customer Service Buyer's Guide</a></strong> includes profiles of suppliers offering online survey tools.</p> <p>Econsultancy's <strong><a href="http://econsultancy.com/reports/online-customer-service-buyers-guide-2009">Online Customer Service Buyer's Guide</a></strong> includes profiles of suppliers offering online survey tools.</p> 362966 Wednesday 'best' for e-mail marketing false 2007-03-28T16:30:00+01:00 wednesday-best-for-e-mail-marketing 2009-04-28T22:45:54+01:00 2009-10-13T08:57:30+01:00 349