42244

econsultancy_xml

Meanwhile, ad spend on traditional media declined, with TV advertising spend falling by 4.7% to £3.9bn, and national newspaper advertising growing only slightly, by 0.2% to £1.9bn. <a href="http://www.google.co.uk">Google</a> also confirmed its dominance of the UK online ad market, gobbling up 43% of total UK online ad spend and increasing its ad revenue from £483m in 2005 to £872m last year. In addition, 75% of paid search spending in the UK last year went straight into Google's pockets. In 2005, 63% of the paid search market went to Google. Here are some other highlights from the IAB report: <ul> <li>The UK now has the world's highest proportion of online ad spend, with online accounting for 11.4% of total ad spend last year. </li> <li>By contrast, online advertising accounts for around 7.5% of total ad spend in the US, while the global average is 5.8%. </li> <li>National newspapers' share of UK ad spend last year was 10.9%. </li> <li>Paid search accounted for 57.8% of the UK’s online ad spend last year, a total of £1.2bn. (E-consultancy predicted that the paid search market would reach £1.26bn in May's <a href="http://econsultancy.com/press-releases/199-uk-search-market-to-grow-to-1-41-billion-in-2006">Search Marketing Buyer’s Guide).</a> </li> <li>Online display advertising (inc. banners, skyscrapers and online sponsorships) rose 35% last year to £453.7m. </li> <li>Classified advertising online also grew, by 45% to £379m, a market share of 18.8%. </li> <li>Online advertising achieved its highest market share ever in the second half of 2006 when expenditure topped £1.098bn - a 12.4% share of the market. </li> </ul> Further Reading: <a href="http://econsultancy.com/reports/search-engine-marketing-buyer-s-guide-2006">Search Marketing Buyer's Guide (2006)</a>

<FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph>Meanwhile, ad spend on traditional media declined, with TV advertising spend falling by 4.7% to £3.9bn, and national newspaper advertising growing only slightly, by 0.2% to £1.9bn. </Paragraph> <Paragraph> <Link URL="http://www.google.co.uk" Window="New">Google</Link> also confirmed its dominance of the UK online ad market, gobbling up 43% of total UK online ad spend and increasing its ad revenue from £483m in 2005 to £872m last year. </Paragraph> <Paragraph>In addition, 75% of paid search spending in the UK last year went straight into Google's pockets. In 2005, 63% of the paid search market went to Google. </Paragraph> <Paragraph>Here are some other highlights from the IAB report: </Paragraph> <List Type="Disc"> <ListItem>The UK now has the world's highest proportion of online ad spend, with online accounting for 11.4% of total ad spend last year. <LineBreak /><LineBreak /></ListItem> <ListItem>By contrast, online advertising accounts for around 7.5% of total ad spend in the US, while the global average is 5.8%. <LineBreak /><LineBreak /></ListItem> <ListItem>National newspapers' share of UK ad spend last year was 10.9%.<LineBreak /><LineBreak /></ListItem> <ListItem>Paid search accounted for 57.8% of the UK’s online ad spend last year, a total of £1.2bn. (E-consultancy predicted that the paid search market would reach £1.26bn in May's <Link URL="http://econsultancy.com/press-releases/199-uk-search-market-to-grow-to-1-41-billion-in-2006" Window="New">Search Marketing Buyer’s Guide).</Link><LineBreak /><LineBreak /></ListItem> <ListItem>Online display advertising (inc. banners, skyscrapers and online sponsorships) rose 35% last year to £453.7m.<LineBreak /><LineBreak /></ListItem> <ListItem>Classified advertising online also grew, by 45% to £379m, a market share of 18.8%.<LineBreak /><LineBreak /></ListItem> <ListItem>Online advertising achieved its highest market share ever in the second half of 2006 when expenditure topped £1.098bn - a 12.4% share of the market. </ListItem> </List> <Paragraph> <Emphasis>Further Reading:</Emphasis> <LineBreak /> <Link URL="http://econsultancy.com/reports/search-engine-marketing-buyer-s-guide-2006" Window="New">Search Marketing Buyer's Guide (2006)</Link> </Paragraph> </FormattedContent>

2007-03-28T18:52:00+01:00

econsultancy_xml

UK online ad spend has overtaken that spent on national newspaper advertising for the first time, while Google has also extended its dominance of the market. New figures from <a href="http://www.iabuk.net/en/1/iabadspend2006.mxs">the IAB and PwC</a> reveal that online ad spending passed the £2bn mark for the first time last year, with the market growing by a massive 41% from 2005.

<FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph> <Emphasis>UK online ad spend has overtaken that spent on national newspaper advertising for the first time, while Google has also extended its dominance of the market.</Emphasis> </Paragraph> <Paragraph>New figures from <Link URL="http://www.iabuk.net/en/1/iabadspend2006.mxs" Window="New">the IAB and PwC</Link> reveal that online ad spending passed the £2bn mark for the first time last year, with the market growing by a massive 41% from 2005. </Paragraph> </FormattedContent>

false 993

Econsultancy has published an <a href="http://econsultancy.com/reports/online-advertising-networks-buyers-guide">Online Advertising Networks Buyer's Guide</a> which contains an examination of this marketplace and profiles of 23 leading networks. We have also produced an <a href="http://econsultancy.com/reports/online-advertising-survey">Online Advertising Survey</a>, based on a survey of advertisers and agencies. For more stats and charts, see also our <a href="http://econsultancy.com/reports/internet-advertising-statistics">Online Advertising Statistics compendium</a>.

362973

Online ad spend overtakes newspapers false

2007-03-29T09:04:00+01:00

online-ad-spend-overtakes-newspapers

2009-04-28T22:45:55+01:00

2009-10-13T08:57:34+01:00

722