42244 1 3 econsultancy_xml <p>The top ten in the list were:</p> <ol> <li>Siemens (Germany) </li> <li>Royal Dutch Shell (Netherlands/UK) </li> <li>BP (UK) </li> <li>Nokia (Finland) </li> <li>AstraZeneca (Sweden/UK) </li> <li>Total (France) </li> <li>IBM (US) </li> <li>ING (Netherlands) </li> <li>UBS (Switzerland) </li> <li>General Electric (US) </li> </ol> <p> <strong>Serving jobseekers </strong>- <a href="http://www.ubs.com/">UBS</a> ranked highly for this, as it provides a dedicated section for jobseekers, providing a self-assessment form, and videos of young staff explaining what the company is like to work for. </p> <p> <strong>Serving the media</strong> - Many sites were poor in serving the media, though <a href="http://www.siemens.com">Siemens</a> and <a href="http://www.cisco.com">Cisco Systems</a> ranked well for this metric. Both provided press releases and media contact information as well as plenty of background material. </p> <p> <strong>The worst sites</strong> - These tended to be from Russia and Saudi Arabia; though Japan's corporate websites didn't come off well from the survey. Pointless use of Flash, crude superimposition of text on pictures, and oversized fonts were among the criticisms. </p> <p> <a href="mailto:blog@e-consultancy.com">blog@e-consultancy.com</a> </p> <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph>The top ten in the list were:</Paragraph> <List Type="Numeric"> <ListItem>Siemens (Germany) </ListItem> <ListItem>Royal Dutch Shell (Netherlands/UK) </ListItem> <ListItem>BP (UK) </ListItem> <ListItem>Nokia (Finland) </ListItem> <ListItem>AstraZeneca (Sweden/UK) </ListItem> <ListItem>Total (France) </ListItem> <ListItem>IBM (US) </ListItem> <ListItem>ING (Netherlands) </ListItem> <ListItem>UBS (Switzerland) </ListItem> <ListItem>General Electric (US) </ListItem> </List> <Paragraph> <Emphasis>Serving jobseekers </Emphasis>- <Link URL="http://www.ubs.com/" Window="New">UBS</Link> ranked highly for this, as it provides a dedicated section for jobseekers, providing a self-assessment form, and videos of young staff explaining what the company is like to work for. </Paragraph> <Paragraph> <Emphasis>Serving the media</Emphasis> - Many sites were poor in serving the media, though <Link URL="http://www.siemens.com" Window="New">Siemens</Link> and <Link URL="http://www.cisco.com" Window="New">Cisco Systems</Link> ranked well for this metric. Both provided press releases and media contact information as well as plenty of background material. </Paragraph> <Paragraph> <Emphasis>The worst sites</Emphasis> - These tended to be from Russia and Saudi Arabia; though Japan's corporate websites didn't come off well from the survey. Pointless use of Flash, crude superimposition of text on pictures, and oversized fonts were among the criticisms. </Paragraph> <Paragraph> <Link URL="mailto:blog@e-consultancy.com" Window="New">blog@e-consultancy.com</Link> </Paragraph> </FormattedContent> 2007-03-29T14:41:00+01:00 0 1 econsultancy_xml <p> <strong>Bowen Craggs has published a study on how the 60 biggest corporations' sites rank in terms of serving the media, customers and investors.</strong> </p> <p> <a href="http://www.bowencraggs.com/ftindex">The FT Bowen Craggs Index</a> studied 20 corporate websites from Europe, 20 from the US, and 20 from the rest of the world. Of the top ten websites, eight were from Europe, and two from the US. </p> <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph> <Emphasis>Bowen Craggs has published a study on how the 60 biggest corporations' sites rank in terms of serving the media, customers and investors.</Emphasis> </Paragraph> <Paragraph> <Link URL="http://www.bowencraggs.com/ftindex" Window="New">The FT Bowen Craggs Index</Link> studied 20 corporate websites from Europe, 20 from the US, and 20 from the rest of the world. Of the top ten websites, eight were from Europe, and two from the US. </Paragraph> </FormattedContent> false 999 362980 Siemens tops big firm website league false 2007-03-30T12:38:00+01:00 siemens-tops-big-firm-website-league 2009-04-28T22:46:00+01:00 2009-04-28T22:46:00+01:00 246