Are you coping with Universal Search?
Google has evolved its search results to include images, news, recent blog posts, videos and related links.
Let's build a quick to-do list to spruce up your site for Universal Search.
A brief history of Poking
If you waited until Facebook launched and opened their doors wide before you started poking your pals and professional colleagues online then you may have waited longer than you needed to.
Two terrible tales of tracking terror!
It's Halloween and time for two true tales of tracking that went terribly wrong.
The scariest part of these cautionary stories is that either one could so easily happen again.
Google's agency subsidy - how badly will it be missed?
Here in Europe, agencies have enjoyed funding from Google. It was there to encourage training and innovation. It's going.
Google has closed the purse strings and I thought I'd write down what this means to me.
What does PageRank mean today?
Google's PageRank metric has become rather controversial. Some SEOs will argue that PageRank is now entirely meaningless. Are they right?
How much traffic does my competitor get?
Even if you had a spy in the heart of your competitor's e-commerce team, you might struggle to answer this question.
It's far from impossible that your competitors are neither appropriately recording their web traffic nor confident in which metrics to analyse.
Graduates divided over online marketing courses
I took advantage of bigmouthmedia's recent recruitment reception to survey 107 graduates.
Lots of them thought their universities did enough to highlight the importance of the internet, but an equal number strongly disagreed.
How will Google's CPA offering affect agency pricing models?
There are a number of different pricing models for agencies running paid search campaigns in the UK and it is just possible that Google's cost-per-action (CPA)adverts could bring about changes.Affiliates can be your social media allies
Brands who burn their bridges and leave behind angry affiliates risk losing valuable social media allies, writes Andrew Girdwood.
Using search to measure offline success
One of the reasons why search is so great is its accountability. The same cannot be said for some forms of offline advertising. The good news is that you can use search to help gauge offline success.
Social media: the best and worst of 2009
Email marketing: six steps to improving customer engagement in 2010
Web 2.0
Graham Charlton
Strategy & Planning
