Why to be great at PPC you have to be good at SEO

Google’s Quality Score is forcing paid search advertisers to adopt joined up thinking in PPC campaigns, writes Andrew Girdwood.

Read more...

Posted 10 April 2007 09:03am by Andrew Girdwood with 1 comment

Meta, meta, meta

There is at least one constant in the everflux of Search landscape; the importance of meta tags ebbs and flows. Is 2007 a year where the value of meta tags increases again?

Read more...

Posted 26 March 2007 11:52am by Andrew Girdwood with 0 comments