Email Marketing is the Cinderella of digital
There's so much buzz about social media, web 2.0, online PR, Twitter and Facebook at the moment that it's easy to overlook how powerful Email Marketing can be. Which is surprising when you realise that for many of your customers email is still the primary communication tool they use when online.
And judging from the record turn-out we had for the Econsultancy session I ran, I thought it would be useful to share 10 top tips for improving your email campaigns....
Social media: the best and worst of 2009
Email marketing: six steps to improving customer engagement in 2010
Web 2.0
Graham Charlton
Strategy & Planning
