Spannerworks and iCrossing - search sector in good shape
Some early thoughts from me on our deal with iCrossing.
UK online marketing exceeds 10% of advertising pie, bring on 20%
I wonder who will be bold enough to call the 'top' of the market. I have felt that online will easily reach a 15% share of advertising revenue for some time now, but it feels like we will surpass this figure even quicker than many anticipated.
Google secrets? Leaked AOL data provides insight on search strategies
Although there are many sometimes confusing and contradictory statistics around search engine marketing and especially SEO, the AOL data provides a rare chance to see accurate statistics from a major engine fed by Google.
The results should be analysed by anyone interested in SEM…
Search industry goes deep into social media and online PR
Search goes super holistic at San Jose. Blogs, reputation management, content and communities are big on the agenda as well as the return of creative advertising, this time by way of Google and Yahoo!
Eureka! Google optimises its PPC Adwords quality algorithm
Will Google’s decision to introduce an algorithmic element into its Adwords ‘Quality Score’ spell the end for sponsored keyword arbitrage and add further pressure to affiliates to clean-up their act?
Social media: the best and worst of 2009
Email marketing: six steps to improving customer engagement in 2010
Web 2.0
Graham Charlton
Strategy & Planning
