Web 2.0 – what are the metrics for successful ‘engagement’?
There has been a lot of talk recently about ‘engagement marketing’, particularly in relation to Web 2.0 and social media.
But what are the success metrics of engagement marketing online? How does one measure engagement?
Ways that highly-designed websites can still be accessible and search friendly
There continues to be a tension between web design that is “highly-designed” and web design that is accessible and search engine friendly. The former sites tend to be Flash only or rely heavily on DHTML.
So it is possible for a site to be beautiful but accessible?
Dr Martens launches new website freedm2.com – beautiful but flawed?
Dr Martens has launched a new website at freedm2.com through Saatchi Interactive. The site aims to increase engagement with customers using a range of multimedia interactions and ‘social’ elements, such as creating and sharing videos and music.
But it is all in Flash, you can’t buy shoes, and the registration doesn’t seem to work…
Bebo's ad model: letting users decide what ads they see
Bebo are overhauling their advertising model in order to let its users choose what types of ads they see. The idea has caused quite a stir in the press and publishing community.
Is this idea misguided? Or is this the future of advertising?
Email Marketing Metrics - the 3-2-1 rule of thumb
We are often asked what are benchmark results for email marketing in terms of open rates, click rates and subsequent buy / register rates.
To keep it easy I've developed the 3-2-1 rule of thumb.
Your website’s technology infrastructure is a marketing and commercial issue, not a technical one
Often marketers complain that ‘IT’ are too inflexible, too difficult to work with, and don’t understand marketing. But marketers too can be guilty of not understanding, or appreciating, what they deem ‘IT’.
A website’s technical infrastructure is a case in point. I believe it is a marketing issue, and marketing responsibility, not an ‘IT’ one.
Why aren't there more online marketing strategy consultants?
Speaking as someone who was part of an online marketing strategy consulting team which, during the dotcom boom and bust, went from 0 people to 40 and back to 0 within 6 months, I now find myself wondering - why aren't there more people out there selling themselves as online marketing strategy consultants?
How much traffic can Digg or Google News drive to your site?
Whilst looking through our site visitors stats recently I noticed two big spikes in traffic.
What may have caused them...?
Journalists complaining about bloggers – who are you to talk?
If you’ve been reading the national media press recently you may well have read more than an article or two by established journalists which attack the rise of blogging. Principally, they criticise the lack of quality (fact checking, grammar, sources, regulatory compliance etc.) exhibited by many bloggers.
But are they really just annoyed that bloggers are threatening their status? Are journalists asking themselves similarly tough questions about how their readers perceive them?
The woes of ITV and TV Broadcasters – what can they learn from the Internet?
You cannot have missed the coverage in the media at the moment about the woes of ITV, and TV broadcasters more generally.
I used to work in TV and find it hard to feel much sympathy for Big Media, but what might the broadcasters learn from the world of the internet?
Social media: the best and worst of 2009
Email marketing: six steps to improving customer engagement in 2010
Web 2.0
Graham Charlton
Strategy & Planning
