What happens in Vegas: Nielsen Usability Week (day two)
It’s 7.30am on day two of Nielsen’s Usability Week in Caesar’s Palace Las Vegas and let’s just say I’m pleased they’re pumping pure oxygen into the casinos...
What happens in Vegas: Nielsen Usability Week (day one)
Nerves kick in as I weave my way past rows of fat people munching on fried chicken and simultaneously shoving coins into slot machines. I’m looking for Caesar’s Palace Conference Center but all I can see is a giant bust of Nero and rows of busy blackjack tables. It’s 8am.
At 9am, having eaten my own way through a Vegas breakfast buffet the length of a tube carriage, I’m ready to present six hours of brand new material onhow to write cost-effective customer care copy at Jakob Nielsen’s Usability Week.
Web editors: 5 reasons to love standfirsts
Better search results, higher clickthrough rates, more targeted traffic, improved usability… why every web writer should embrace standfirsts.
Web text that's worth it: the six most underrated types of digital copy
Digital copy is underappreciated, underrated and - astonishingly - still the poor cousin of the web relaunch process.
'To blog badly is better than not to blog at all'. Discuss...
“What we need is a blog”. The six words calculated to strike doom into my heart.
As web managers worry increasingly about not being ‘2.0 enough’, I hear this more and more…
Social media: the best and worst of 2009
Email marketing: six steps to improving customer engagement in 2010
Web 2.0
Graham Charlton
Strategy & Planning
