Google AdWords: When the going gets tough, do the rules get going?
Google seems to make it up as they go along, according to how its financial sheet looks at the time...
Back in October, Google announced that it was lifting restrictions on gambling, which opened the floodgate for the gambling companies that had since 2004 been left to look at alternatives to PPC to drive traffic to their sites.
However, as Google’s profits took a little slip, they lightened up.
Where should I put my digital marketing budget?
With business trying to work out where they should be spending their marketing budgets, everyone is ready to suggest a channel for them to invest their money.
Here are some suggestions on where to redistribute digital marketing budgets when times are tight...
Why advertisers are missing a trick in social media
Users have the real power to make or break a brand’s campaign, simply by ignoring it.
One of the first questions you need to ask is: "Who do you want to reach through your campaign and what's in it for them?"
Social media: the best and worst of 2009
Email marketing: six steps to improving customer engagement in 2010
Web 2.0
Graham Charlton
Strategy & Planning
