Acceptable affiliate program application response time
Did you know that one-sixth of the affiliates that apply into your affiliate program will not promote you unless you review their application quickly enough. But how quick is quick enough?
How do you define "active affiliate"?
The definition differs not only only from one affiliate program to another, but also from one affiliate network to another.
Toolbars, pop-ups and parasites in Affiliate Marketing
Parasitic affiliate behavior has been a long-standing problem. The issue is frequently being raised on affiliate marketing blogs and forums, but not by wider communities of e-marketers.
It should be, because in many instances it affects multiple channels of online marketing, and not the affiliate one only.
Dell eclipses $3 million in Twitter-driven sales
While multiple e-tailers are still looking for ways to cash in on Twitter followers, some are already reaping the rewards. Dell made an astonishing announcement yesterday.
The company's has landed over $2 million in sales since June 2007, half of which were generated over the period of the last 6 months. The second million was driven in by "posting offers and responding to questions on Twitter.com/DellOutlet."
6 sure ways to get your affiliate application declined
Jack applied to join an affiliate program, but his application was declined. He's both surprised and confused. He does have a plan on how to promote the merchant for whose program he applied, but the merchant chose not partner with Jack. Why? Perhaps he didn't provide the merchant with enough information to enable him to understand how this could be a mutually beneficial partnership.
5 ways affiliate traffic can leak
If I were to choose one most commonly recurring problem with websites that run affiliate programs it would be leaks. In brief, a leak is a path to an untrackable action that the end user may make bypassing the route that provides for an affiliate remuneration.
Affiliates are in this business to make money. They are also being remunerated for their marketing efforts only if an action (a sale, a lead submission, etc) takes place.
Every e-business that starts an affiliate program must become extremely sensitive to the fact that once the program goes live some of the traffic will be sent to the business' website by marketers who are paid on performance basis only. This should get translated into becoming respectful of affiliate marketers' efforts, and removing any possibilities for the visitors they refer to "leak" without completing the desired action.
There are 5 main types of leaks that merchants are prone to:
Social networking -- a different kind of friendship
Have you ever wondered how close (and mutually influential) the social network friendships are? If you're an online marketer, you more than likely have; especially when Facebook opened up for ads a few months ago.
Ineffective Affiliate Recruitment by E-mail
E-mail can be an excellent tool for affiliate recruitment if it is utilized the right way. Unfortunately, in many cases affiliate program managers are just multiplying the spam flow that is already bombarding our mailboxes. There are at least 5 mistakes that you can make when putting together an affiliate recruitment message.
Definition of EPC
EPC (Earnings per Click) is an important metric used by affiliate networks for reporting merchant or affiliate performance. What does it mean, and how should one read it?
Social media: the best and worst of 2009
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Web 2.0
Graham Charlton
Strategy & Planning
