cScape's Richard Sedley on digital and the economy
Since speaking at last year's Online Marketing Masterclass, cScape's Customer Engagement Director Richard Sedley has been rather busy writing a book: “Winners and Losers in a Troubled Economy: How to use online customer engagement to gain a competitive advantage."
Here, we ask him to explain his views on why the internet may be a safe(r) haven for marketers during recessionary times...
Can private sales work in online fashion?
Can online private fashion sales work in the UK? Leon Bailey asks how one goes about marketing such websites.
If you were me would you make any money?
I haven’t had a whole lot of time recently to play around in the MMO world but I follow the, err, 2.0 space pretty closely.
There were a couple things that caught my eye this week and are both somewhat troubling.
12 tips for Xmas email campaigns
Tink Taylor of dotMailer has compiled a checklist of 12 tips for 'Effective Email Marketing this Xmas' - all of which look like good things to think about at any point in the year.
We list them after the jump...
Search industry needs to adapt
A few years ago, managing your search campaign was straightforward. Using a standard bid management solution and buying a few thousand keywords delivered a very effective ROI to meet clients’ objectives.
As the industry grew and CPC prices increased (success grew demand) SEMs had to find new and innovative ways to keep their campaign results buoyant, often by adding a few hundred thousand additional keywords to offset rising costs (often cited as ‘the long tail’).
As the search landscape becomes more opaque and bid management tools in their purest sense have died (since bid to position no longer exists), search campaign management is now experiencing a period of limbo.
House of Fraser - a user experience review
Paul Rouke takes a look at House of Fraser's first e-commerce site and the lessons that can be drawn from its persuasion architecture, browsing functionality and overall user experience.
Not all networks are built the same
The issue of poor advertising placement has hit the headlines recently. But it’s important to remember that blind network advertising and blind chain buying are not the same, writes Phil Coote.
Why marketers should spread their online budget
Mark Kuhillow asks whether user generated environments could become the affiliates and media owners of tomorrow.
Top ten hints on managing your brand online
Effective management of your web standards yields tangible results: it builds the brand, cuts costs, and optimises web operations.
Yet, most companies struggle to retain order online, and the penalties for poor management are high: damage to brand and reputation, loss of revenue, operating inefficiencies and risk of litigation.
Affiliate marketers take lessons from media agencies
The affiliate marketing industry is showing its teeth, bringing in an estimated £2bn worth of e-commerce sales in 2006.
With an estimated 80% of this coming from only 20% of affiliates, there is a lot of power being held by only a handful of players.
Affiliate marketing is now, more than ever, in need of good communication skills to ensure that clients are getting the cut through needed with ‘super affiliates’ - the big hitters having a huge impact on your online returns.
Social media: the best and worst of 2009
Email marketing: six steps to improving customer engagement in 2010
Web 2.0
Graham Charlton
Strategy & Planning
