20+ mind-blowing social media statistics revisited
It’s around six months since I last threw out some truly mindboggling pieces of data surrounding social media. So, what’s happened between then and now?
I try to put as much information as I can into Econsultancy’s Social Media Statistics, which is part of our Stats Compendium (a truly awesome resource) but I find it’s always interesting to go back and review the old against the new.
So, I’ve collected as much as I can from my previous insane snippets of data and benchmarked it against the here and now, alongside rooting out some new stuff for you to mull over.
Family Guy tips for producing great SEO-ready content
Mnemonics implies that two of three fundamental principles of memory are association and imagination. This post may be re-wording some things that people know, but I personally find it’s always easier to recall quirky pointers when working, rather than trawling my brain for dull information.
I’m quite a fan of Family Guy, I’ve no shame in admitting it. I also quite like search, although it’s not always as amusing and sometimes less socially acceptable to say so.
So, in a moment of madness, and I realise that I might be pushing things a little bit here, I’ve taken the time to slam the two together and tried to use a few episode titles to demonstrate how to produce great SEO-ready content.
The actual episodes might be different from the points I’m making, but hopefully the association will stick between the two. So, whenever you’re watching Peter Griffin’s antics on TV, you’ll suddenly begin thinking of SERPs...
Q&A: Cisco's Zoe Sands talks about mobile marketing
A lot of coverage has been given to mobile phones recently, especially with Google’s Nexus One looming, the ongoing battle of platforms and the continuing onslaught of the iPhone.
I’ve already opined that although 2010 “won’t exactly be the year of mobile, but it will be a big year for mobile”, so with this in mind, marketers need to be thinking about what kind of options are open to them in this rapidly developing area.
But understanding and navigating mobile marketing can be a bit of a minefield. I caught up with Zoe Sands from Cisco to discuss the various issues within this often complex area.
Eight cool social media infographics
Yesterday I noticed quite cool infographic being passed around online. Made by the guys at Trendstream, it maps social media access and involvement around the world.
I love infographics. I think they’re a smart, creative way of displaying data in a way that’s easy to understand and is engaging. I’ve also noticed that they seem to be becoming more common, permeating not only technical subjects, where they seem to have originated from, but other areas, such as mainstream media, design and of course, the internet.
So, inspired by the newest of social media infographics, I thought it might be useful to collect some of the better examples in one place as a source of inspiration and information. Links to the actual graphics are in the headline titles.
End of Year Analysis: 2009 roundup and 2010 predictions
It seems that time of year again, where suddenly end-of year roundups begin appearing and predictions are being made as to what’s going to happen across 2010, some reasonable, some rather far-fetched.
I’ve no shame in saying that I’m going to jump on the future-gazing bandwagon, but in all fairness I’m also going to look at my previous thoughts about the direction of the digital marketing landscape to see if anything actually came true.
Viral video excellence: 10 examples of big brand action
What makes a great viral video? This is a problem I’ve been coming up against recently, especially as there’s always the simple risk that when trying to do anything viral: it will either work or it won’t.
This is something I’m going to try and explore across a couple of blog posts in the next month or so, as the subject is so huge and complex, but a good starting point seems to be to showcase some of the best examples of viral advertising that currently exist.
10 steps to help you become a social media ninja
Agile and precise, packed with skills of stealth, quick reactions, passion, and specialist tactics for whatever the circumstances demand. This generally sums up what people imagine ninjas to be all about and, in digital marketing, everyone wants to be one, in one form or another.
But what pointers do you need to follow to train yourself to engage in the ongoing battleground of social media?
Q&A: Jay Stevens of the Rubicon Project on display advertising
The Rubicon Project helps publishers make more money from their display advertising inventory by optimising their use of ad networks. Founded two years ago, the company already has more than 1,500 premium customers, optimises more than 40 billion ads each month and reaches more than 500 million unique internet users.
The company's International Vice-President, Jay Stevens, (formerly MySpace's VP of European operations), shared his thoughts about trends in display advertising, the growth of ad networks and what this means for publishers.
12 brilliant 404 pages
A huge part of user experience is ensuring site navigation is as easy as possible, in order to retain anyone who happens to be browsing your site. But what happens if there’s a broken link or a page doesn’t load?
The answer has two scenarios: Either the user will leave, or with a bit
of help, will find their way to the right page. More often than not, in
these situations, it’s the 404 page that will decide the outcome, so how can you maximise their effectiveness?
Is your PPC agency under-performing? Some warning signs
Has your relationship with your paid search agency soured? Are you in denial about bad service and performance, hoping that things will suddenly change for the better?
To mark the release of Econsultancy’s new Paid Search Agencies Buyer’s Guide, here are some warning signs that it might be time to take your paid search accounts to a more deserving agency.
20+ mind-blowing social media statistics revisited
Gleecommerce: 10 ways to improve job satisfaction
Google
Graham Charlton
Strategy & Planning
