10 steps to help you become a social media ninja
Agile and precise, packed with skills of stealth, quick reactions, passion, and specialist tactics for whatever the circumstances demand. This generally sums up what people imagine ninjas to be all about and, in digital marketing, everyone wants to be one, in one form or another.
But what pointers do you need to follow to train yourself to engage in the ongoing battleground of social media?
Q&A: Jay Stevens of the Rubicon Project on display advertising
The Rubicon Project helps publishers make more money from their display advertising inventory by optimising their use of ad networks. Founded two years ago, the company already has more than 1,500 premium customers, optimises more than 40 billion ads each month and reaches more than 500 million unique internet users.
The company's International Vice-President, Jay Stevens, (formerly MySpace's VP of European operations), shared his thoughts about trends in display advertising, the growth of ad networks and what this means for publishers.
12 brilliant 404 pages
A huge part of user experience is ensuring site navigation is as easy as possible, in order to retain anyone who happens to be browsing your site. But what happens if there’s a broken link or a page doesn’t load?
The answer has two scenarios: Either the user will leave, or with a bit
of help, will find their way to the right page. More often than not, in
these situations, it’s the 404 page that will decide the outcome, so how can you maximise their effectiveness?
Is your PPC agency under-performing? Some warning signs
Has your relationship with your paid search agency soured? Are you in denial about bad service and performance, hoping that things will suddenly change for the better?
To mark the release of Econsultancy’s new Paid Search Agencies Buyer’s Guide, here are some warning signs that it might be time to take your paid search accounts to a more deserving agency.
20+ more mind-blowing social media statistics
The social media statistics I posted a few weeks ago seemed to strike a chord amongst the digital community, especially in highlighting just how big an issue this particular area of online currently is. So I’m happy to say that I’ve trawled around the internet to bring you some more snippets of useful data and awesome figures.
20 + mind-blowing social media statistics
Social media remains the hot topic of the digital world and I often get asked about the various statistics involved. This in itself is fairly difficult, as this particular online sphere is constantly shifting, evolving and growing at an astronomical rate. But I’ve pulled together some interesting (and hopefully useful) data for a couple of the bigger players in the market...
Q&A: Nick Bell on the opportunities offered by online video
Previously, Econsultancy has discussed the visible impact that new video formats are having upon the online advertising sphere and is an area which we can easily see will implode within the digital environment as a whole over the next twelve months or so.
To get some front-line opinion of the marketplace, we spoke to Nick Bell, co-founder of the up-and-coming interactive video platform, Quick.tv, about this complex and often overlooked marketing medium.
Six 'I's' to help you create ingenious digital marketing campaigns
To loosely follow on from a previous post, it’s not necessarily advisable to ignore innovation and creativity under the current global economic conditions. However, when faced with this kind of negative environment, thinking up imaginative ways to engage with users through existing channels can sometimes become a bit stale.
Here, I’ve compiled a few different examples of relatively recent online campaigns that caught my attention through their resourcefulness and that follow six identifiable 'I's'.
Innovate your way through the recession
At Econsultancy, alongside best practice, we love to see innovation and creativity within the marketing sphere. Interestingly, it seems that as companies are increasingly scrutinising budgets and resources, the assumption is made that the room for manoeuvring in this way is restricted.
Europe shows off its start-up muscles
Last night TechCrunch Europe hosted their inaugural Europas awards, with a list highly impressive nominees and an audience of digital royalty - both start-up and established - including the Traveling Geeks who had been at Econsultancy’s roundtable event only hours before. So, what were the categories and who were the winners?
Holiday shopping forecast 2009: a lot like 2008, with more coupons
The NLA explains why it is going after the news aggregators
Web 2.0
Graham Charlton
Strategy & Planning
