Europe shows off its start-up muscles
Last night TechCrunch Europe hosted their inaugural Europas awards, with a list highly impressive nominees and an audience of digital royalty - both start-up and established - including the Traveling Geeks who had been at Econsultancy’s roundtable event only hours before. So, what were the categories and who were the winners?
Online consumers trust real people, not companies
Online recommendations are powerful. New data from Nielsen’s Global Online Consumer Survey reveals that 90% of consumers online trust recommendations from people that they know, with 70% trusting the opinions posted online by unknown users.
Six rousing user experience presentations
User experience is a complex subject as it crosses various digital disciplines. Here, to accompany the release of Econsultancy’s User Experience Buyer’s Guide, we’ve rooted out six thought-provoking and inspirational slideshare presentations that approach this wide subject from different perspectives.
How to pack a punch: PPC copywriting tips and pitfalls
Unarguably, paid search is still one of the most effective methods for online marketers seeking to drive great results. Despite the buzz currently surrounding flashy new ideas such as social media, pay-per-click continues to remain a solid foundation for any serious advertising campaign, especially given its flexibility of set-up speed, measurement, tracking, optimisation and responsiveness.
The future of ad networks and display advertising
Research for Econsultancy's 2009 Online Advertising Networks Buyer's Guide published this month has shown there is plenty of innovation within the display advertising sector even if there are too many ad networks without a distinct USP fighting for market share.
Ten alternative search engines
Did anyone notice Google crashed for a few minutes yesterday? More to the point, if you experienced it, did you just throw up your hands in despair and wander off to make a cup of tea, or did you use another search engine to find what you were looking for?
This highlights the issue that’s being hotly debated within search teams across the UK, if not the world: Can anyone challenge Google? Although that in itself is a different blog-post, I’ve quickly thrown together a list of some nifty alternatives to the search engine giant.
The rise of interactive video and what it means for online marketing
Online video isn’t exactly the new kid on the block amongst those the digital industry, but it is maturing into a meaner, tougher kind of service. It is also the one area of display advertising that I’m expecting to flourish over the next twelve months or so, especially in the interactive segment.
It’s no surprise that video in general is on the increase, given that users are continually wanting an engaging experience. According to comScore’s US video metrics, 14.5bn online videos were watched during March this year - a massive 11% increase from February - and I’m equally of the opinion that this trend will be very similar in the UK.
20 Free Buzz Monitoring Tools
As the recession continues, so do cutbacks. So, we’ve listed 20 of the better (and free) online reputation monitoring tools in order to help you engage with the onslaught of social media.
Ten inexpensive tips to improve user experience
At TechCrunch’s Geek ‘n Rolla event last week, I managed to have a quick chat with Leisa Reichelt from Disambiguity, following her great presentation about “Why you can’t NOT afford good user experience”.
Although the presentation was geared up towards digital start-ups, our conversation crossed over into the fact that usability is often overlooked by most small business with an online presence, usually due to a combination of a lack of understanding, time and resources.
Q&A: Annalaise Gibbons on digital marketing and financial services
Money is an issue on everyone’s mind, with financial institutions continuing to dominate the front pages and fighting an undercurrent of public mistrust.
We spoke to Annalaise Gibbons, from the e-marketing team at LV= (formerly Liverpool Victoria) to find out about the challenges in the financial services industry and the role of digital.
Social media: the best and worst of 2009
Email marketing: six steps to improving customer engagement in 2010
Web 2.0
Graham Charlton
Strategy & Planning
