Bid Management Technology: a growing weapon for marketers
As the economic crisis continues, the paid search market is becoming increasingly competitive. Despite the outlook for search marketing looking relatively positive during 2009, managing - and extracting value from - campaigns will become more and more challenging.
Econsultancy's first PPC Bid Management Technology Buyer’s Guide provides a valuable insight into both the suppliers and the tools that currently exist to help marketers manage paid search more effectively.
Q&A: TechCrunch UK's Editor Mike Butcher talks about the internet startup landscape
Recently, it was the TechCrunchTalk and ChristmasCrunch Party, which focused upon how the online startup community is being affected by the looming recession.
Some 400 people attended the event to hear how the landscape currently looks for new internet businesses, and to try to understand what will happen in the near future.
Econsultancy caught up with Mike Butcher, who was hosting the occasion, to gain further understanding as to what the thoughts are amongst the influential investors, current companies and the digital experts, including Mike’s own thoughts and impressions.
Analyst forecast for 2009
With the end of 2008 nearly upon us, it seems that a great number of analysts have become very quiet after any earlier notion that digital would be recession-proof has now been crushed.
Good Copy, Bad Copy
It’s surprising how much bad copywriting exists online, ranging from PPC ads through to content on websites. Ultimately, this can affect a company’s internet presence and damage any digital strategy they may be engaged in. But how do you create effective, eye-catching copy?
Expanding e-commerce across borders
The key to continued growth for many UK online retailers during 2009 could well lie in cross-border selling, with the biggest opportunities right on the doorstep in Europe.
Here, this is discussed, to coincide with the release of E-consultancy’s Online Transaction Processing Guide.
Online Christmas retail is far from freezing this year
Any notion that Christmas will be cancelled this year has been greatly exaggerated, according to the 14th Annual Christmas Retail Survey from Deloitte.
The global auditor and advisory firm reports that for most of the UK population, the economic downturn will not be getting in the way of Christmas, with 57% of consumers saying that they plan to spend the same amounts as they did last year.
How do you measure success online?
How do you measure the success of an online business, given the current economic climate?
Tying in rather neatly with Chris Lake’s blog post a couple of weeks ago, 20 ways to delight your customers in 2009, last week saw E.Factor hosting their Measuring Success event.
E.Factor is a relatively new online social networking-site that has already gone global, with a rapidly growing membership of business people and investors.
Tax needn’t be taxing! Online imports to become tax-free
A new ruling on import tax will benefit thousands of online UK shoppers and businesses.
But, as always with tax, there are certain strict rules...
Social media: the best and worst of 2009
Email marketing: six steps to improving customer engagement in 2010
Web 2.0
Graham Charlton
Strategy & Planning
