How independent retailers are selling in a tough, new economy
Online and offline, retail has never seen such tough times before. Veteran entrepreneurs are saying retailing itself has fundamentally changed, and forever. Yet some exceptional small-to-mid sized retailers are surviving. Some are thriving.
I decided to find out how this could be in such a down market by interviewing one of the brightest stars in U.S. retail. Surprisingly, what separates the winners from losers isn't what you'd expect.
Convincing the boss to invest in social media
So, you've decided to 'get social' with customers on the web, but how can you build strong reasoning to support the decision? How can you get the boss on your team and actively investing in social media at your side?
How Drs. Foster Smith uses video to drive ecommerce success
As part of the social web movement, marketers are increasingly becoming publishers. There are few who are pouring as much into multimedia (i.e. video) web publishing as Wisconsin USA-based Drs. Fosters Smith.
This seasoned, catalog-based direct marketer is investing in their own staff, production facilities and syndicating widely, on the Web with www.peteducation.com, and on national cable television.
I sat down with their online chief, Gordon MaGee to understand how the company cost-justifies and measures its continued investment in online video.
Affiliate managers speak out, need tools!
A majority of affiliate managers need to feel more recognized, and given more power, by their bosses.
Eighty percent of you say bosses need a better understanding of (appreciation for) performance-based web marketing's raw power! And 90% need better tools to do their job...
Turnabout: What do affiliate managers want?
When was the last time you heard anyone ask what online affiliate MANAGERS (not affiliates) want?
There's so much focus on answering the question, 'What do affiliates really want and need?' that we've seemingly forgotten the marketers themselves.
Should marketers use multiple affiliate networks?
Should marketers use multiple affiliate networks? If so what are the pros, cons and pitfalls to avoid?
I sat down with the very experienced, Carolyn Tang to find out how marketers should go about making that critical decision. She didn't hesitate to give it to me straight!
America's most innovative company - digitizing experience
What's the secret sauce of Threadless.com - one of the US' most innovative small companies? Inc. Magazine says it best: The Customer Is the Company.
Acquisition 2.0: affiliates & search are not enough
As customers spend less time in all the usual web locales, new marketing practices are needed to capture their attention.
What are they and how can you create them? Here's how you can start.
Acquisition 2.0: Driving revenue with social, experiential marketing
Selling on the web is quickly becoming lessabout marketers’ supply meeting up with customers’ demand, and more about customers themselves actively bringing their demand toward supply.
In fact, they're creating supply in many cases. And successful marketers are creating experiences for customers -- not merely selling to them.
Holiday shopping forecast 2009: a lot like 2008, with more coupons
The NLA explains why it is going after the news aggregators
Web 2.0
Graham Charlton
Strategy & Planning
