The split in companies' attitudes to social media
Another week goes by and another study is released which highlights the strength of social media.
Last week, a survey by Ann Majchrzak, Christian Wagner and Dave Yates illustrated that corporate internal wikis really make a difference within an organisation. It can be accessed here, and a take on it is provided by Hemma of Headshift.
The benefits of a relaxed blogging policy
One of the main fears of corporate blogging is the risk to reputation and the damage that employee bloggers can do to their own company.
If a firm does choose to allow employees to blog in work time, it is my experience that many legal and HR advisors advocate having a restrictive and detailed blogging policy to protect the firm.
A danger with this approach is that if you set up such a blogging policy, it will become so tight that no employee would dare to blog...
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Web 2.0
Graham Charlton
Strategy & Planning
