5 top tips for SEO customer service
Usually my articles are directed at the search engine optimisation (SEO) customer, the entrepreneur or marketer looking to boost their online business through search.
Today though, I want to explore how we sector professionals interact with these customers, how we deal with them and how we can get the best out of our working relationships.
5 Most Annoying SEO Myths
The world of search engine optimisation (SEO) is filled with mythology and misinformation.
Because it is an entirely online industry, it has one of the most active web communities. This includes forums, blogs and online debate but also endless badly-written articles, misleading guides and just plain lies.
A beginner's guide to optimising video content
It is becoming increasingly important to consider search engine optimisation (SEO) tactics when creating video or any non-text content.
As the web becomes an increasingly competitive marketplace, companies are striving to build dynamic, exciting, thrilling pages to capture their consumers' confidence.
Creating cracking corporate content
Although decent organic search engine optimisation (SEO) continues to rely hugely on content, the standard of copy needed to work effectively continues to rise.
It used to be that some fairly horrific keyword stuffing could see a website soaring up the rankings, but fortunately now the portals look for ways to assess copy's popularity and usefulness.
Five frequent & frustrating SEO fallacies
It is a fact of our business that quite a number of people do not really understand the world of search.
This is perfectly understandable. When I take a watch to be fixed, I do not get embarrassed because I don't know what is wrong with it. I know it needs to be fixed and I hand it over to someone who can help.
A potted history of search engines
It continues to astound me that the search engine optimisation (SEO) sector has only been around for a few short years. It has developed into such a massive space, supporting so many individuals, companies and marketing strategies that it seems impossible it has grown up in such a short time.
So how has the industry developed so rapidly and what from? Well, for those who love minutiae, trivia and senseless levels of background knowledge, here it is: A Potted History of Search Engines.
Ways to reduce comment spam
An article on Google's Webmaster Central Blog warns comment spam can contain "disturbing" images and content, which can put off consumers and other readers.
Quality not quantity with social platforms
Quality in social networking can be a difficult thing to measure. Return on investment and brand placement is easy to see and measure - that is the beauty of the web - but as the online world gets more competitive, it becomes harder to operate in.
This means the quality of conversations with consumers, and not the quantity, becomes a vital aspect of a successful marketing campaign.
The three most redundant search debates
The ever-changing world of search engine optimisation (SEO) has a number of debates that keep taking place across blogs, in articles and at trade shows.
However, many of them become out of date as the sector evolves.
Supermarkets ignoring SEO for major keywords
Last week E-consultancy's Graham Charlton took a look at Ten things Asda can do better online . What I found surprising is that neither Asda, or any of the other leading UK supermarkets, rank above #9 in Google UK for the term 'supermarket'.
Social media: the best and worst of 2009
Email marketing: six steps to improving customer engagement in 2010
Web 2.0
Graham Charlton
Strategy & Planning
