SEO losing out to paid search budgets
British firms will spend a quarter more on search advertising this year than last, a new report released by E-consultancy predicts.
The online marketing maestros have published their Search Engine Marketing Buyer's Guide, which forecasts search marketing spending will increase by 24% this year.
10 reasons why Twitter is great for the search industry
Twitter was launched back in July 2006, and many people wouldn’t have expected to remember it even a few weeks later.
But two years on, writes Kevin Gibbons, it’s still going from strength-to-strength and continuing to prove many of its early doubters wrong.
Why you need to know PPC to be great at SEO
Andrew Girdwood wrote an article in April last year, which spoke about why to be great at PPC you have to be good at SEO.
There are some excellent tips here, which are well worth taking a look back over, but I believe this can be applied both ways.
Social media: the best and worst of 2009
Email marketing: six steps to improving customer engagement in 2010
Web 2.0
Graham Charlton
Strategy & Planning
