CMS guide highlights need for seamless content delivery
Econsultancy has this week published its 2009 CMS Buyer's Guide, containing profiles of 23 leading platforms and a discussion of key market trends. A lot has changed since the last version of this report in early 2007, including the explosion of social media and much wider use of mobile phones to access the web.
2009: the year online business got serious about conversion
The findings of the Econsultancy and RedEye Conversion Report have intensified my belief that those working in the world of e-commerce will remember 2009 as the year when many companies finally got to grips with measuring website activity and optimising.
Q&A: Sri Sharma of Net Media Planet on search trends and innovation
Sri Sharma is founder and managing director of Net Media Planet, a search agency which charges its clients based on performance and operates in 29 countries. The agency was recently ranked in the top 20 of the Sunday Times Tech Track 100.
We interviewed him about his agency's work with clients such as Dell and Evans, and his thoughts on Bing, mobile and real-time search.
Q&A: Matt Bailey on affiliate marketing trends
Matt Bailey is chair of the IAB's affiliate marketing council and head of affiliates at i-level which was named best digital media agency at the a4uAwards earlier this year. He talked to us about the latest trends in affiliate marketing and why some well known networks might struggle.
Q&A: MediaEquals CEO Gary Goodman on plan to centralise media trading
Gary Goodman is the CEO and co-founder of MediaEquals, an online platform set up initially for trading offline media with plans for an online display channel by early 2010. Backers include Richard Eyre, the chairman of the IAB, John Farrell, the former president and CEO of Publicis Groupe SAMS Worldwide and Andrew Walmsley, the co-founder of i-level.
We interviewed Gary about the platforms’s ambitious plans and how his experience in offline and online marketing have informed the company’s approach.
He also explains why the marketplace is not a threat to existing online advertising exchanges.
Interview with John Squire of Coremetrics on web analytics
John Squire, Chief Strategy Officer at web analytics vendor Coremetrics, has a wealth of knowledge about the web analytics industry and he shared some insights with Econsultancy about the company's strategy and proposition on a recent trip to London.
Online lead generation still growing but becoming more competitive
Research published by Econsultancy earlier this week has shown that there is a continued trend towards online lead generation at the expense of offline techniques, but methods such as natural search, paid search and email are becoming more competitive.
Econsultancy wins award at SIPA publishers' conference
We are proud to announce that Econsultancy scooped another gong today when it won the Product of the Year award at the SIPA UK conference.
Businesses 'must turn CMS into a profit centre'
One of the most important changes in the world of content management systems over the last few years has been the movement of ownership from IT to business and marketing.
'Web analytics are just the lumber ... you need more than that to build a house.’
It's been heartening to hear the feedback for our latest Online Measurement and Strategy Report which we again published in association with web analytics consultancy Lynchpin last week. We knew we were on to a good thing when Avinash Kaushik encouraged his army of Twitter followers to download the report.
Social media: the best and worst of 2009
Email marketing: six steps to improving customer engagement in 2010
Web 2.0
Graham Charlton
Strategy & Planning
