Skimlinks brings affiliate model to old school media
There was a slightly inconvenient clash last night between the a4uAwards for affiliate marketing and the AOP Awards for online publishers where I'm proud to report that Econsultancy won the Specialist Digital Publisher category.
a4u announces shortlist for affiliate awards
As one of the judges at this year's a4uAwards, I've been impressed by the standard of entries from merchants, publishers, networks and agencies. The shortlist for the awards ceremony (to be held in London on June 2) has just been announced.
Does social media activity really help SEO?
As the buzz around social media gets even noisier, it has been fascinating to watch search agencies stake a claim to this territory and reposition themselves accordingly. But how closely do SEO and social media really fit together? We spoke to several leading search agency figures to get their perspective.
Experts demystify Twitter
The burgeoning interest in Twitter was evident yesterday when several hundred people turned out for a keynote panel session at Internet World. Here is a summary of the question-and-answer session, with some additional pointers which might also be helpful.
Q&A: Mark Patron of RedEye on integrated marketing
Mark Patron has more than 20 years of experience in data-driven marketing, formerly as the MD of Claritas (now Acxiom) and, since 2006, as the CEO of RedEye International.
I've been talking to Mark about integrated digital marketing and the latest possibilities for behaviourally triggered email...
10 differences between UK and US affiliate marketing
A month after our UK affiliate census went live, we’ve just published our first US Affiliate Census, produced in association with MediaTrust. I thought it was worth outlining some of the key differences - and also the similarities - between affiliate marketing on either side of the Atlantic.
Both the US report and the UK Affiliate Census (produced in association with Affiliate Window), were based on surveys of affiliates carried out in January.
Publishers must adapt to economic and digital trends
Some of the challenges and opportunities facing publishers are brought into sharp focus by our 2009 Vertical Search (B2B) Report published recently.
Q&A: Kieron Donoghue on affiliate marketing and ethical SEO
Kieron Donoghue has been involved in Affiliate Marketing for the last nine years and is the Director of UK Offer Media. He operates a network of affiliate sites ranging from sectors as diverse as bingo to broadband and patio heaters to poker.
He is the winner of the prestigious A4U Award for "Affiliate Marketing Blog Of The Year" for the last 2 years in a row, for his blog at www.here.org.uk. Kieron also consults on affiliate strategies and marketing and currently manages the affiliate marketing programme for www.secretsales.com, the largest "private online club" in the competitive clothing sector in the UK.
Growing frustrated with the lack of quality and ethical content writing and link building services in the UK, Kieron has also recently launched www.contentnow.co.uk to meet the demands for two of the most important factors in off-page SEO, namely original content and link building. We asked him about his current ventures.
Affiliate Census goes live in US and UK
This week we’ve gone live with our 2009 Affiliate Census surveys which are aimed at producing comprehensive overviews of both the US and UK affiliate marketplaces, from the perspective of publishers.
This research follows our inaugural Affiliate Census published in 2007 which gave some much-needed insight into affiliate businesses, the affiliate lifestyle and relationships between publishers and networks.
Retailers invest in comparison engines but opportunities missed
Our Comparison Shopping Engines Survey Report published this week found that there has been an overall increase in the level of online retail sales that can be attributed to this channel.
Social media: the best and worst of 2009
Email marketing: six steps to improving customer engagement in 2010
Web 2.0
Graham Charlton
Strategy & Planning
