Free roundtable briefing on affiliate marketing
E-consultancy has just published its latest Affiliate Marketing Roundtable Briefing (free to registered E-consultancy users) which covered topics such as the attribution of commissions and the policing of affiliates.
Why are affiliate marketing budgets shrinking?
New research published by E-consultancy today shows a trend towards reduced investment in affiliate marketing over the past 12 months. Why has this digital sector seemingly gone into reverse?
Q&A: Chris Hirst of Grey London
Chris Hirst is the managing director of Grey London, an advertising agency whose clients include Procter & Gamble, Toshiba and Channel 5.
We asked him about the extent to which so-called traditional advertisers are embracing digital.
Affiliate Window and Prezzybox scoop gongs at affiliate awards night
When you throw hundreds of affiliate marketers together for an awards night and lay on plenty of champagne and a top-drawer comedian, then you know it’s going to be a fun night…
Companies under invest in web data analysis - new report
Many companies are failing to invest in the brain power which can help them get maximum value from their web analytics packages, according to new research.
Q&A: Herman Gyr on innovation in the digital age
Dr Herman Gyr is a founding partner of the Enterprise Development Group and creator of the Enterprise Development Framework, a model for engaging leaders and other stakeholders in the transformation of their enterprise.
He is also the co-author of The Dynamic Enterprise: Tools for Turning Chaos into Strategy and Strategy into Action and hosts workshops on strategic thinking and business transformation in the digital era.
Irish search market is flourishing - new research report
The buzz around search engine marketing in Ireland was evident at a lively Search Marketing World conference held in Dublin yesterday, which coincided with the release of a new report on this market by E-consultancy.
Eric T. Peterson on Web Analytics Wednesdays and the latest trends
Eric T. Peterson, the man behind Web Analytics Demystified, is in London later this month for Web Analytics Wednesday. We asked him about these networking events and also got his insights on some hot topics in analytics.
“Don’t pollute the river”, affiliates told
Jason Calacanis delivered a typically candid keynote address at the Affiliate Summit in Las Vegas today, during which he urged affiliates to “stop polluting the river”.
Countdown to Affiliate Summit West
There is now less than a week to go before Affiliate Summit in Las Vegas which E-consultancy will be flying out to along with 2,600 other delegates from 30 different countries.
The scale of this event has grown massively since the first Affiliate Summit conference in November 2003 when there were 200 people. This reflects both the huge growth of affiliate marketing in recent years and also the hard work put in by organisers Shawn Collins and Missy Ward.
Ahead of the 9th Affiliate Summit, we asked Shawn some questions about the conference and the affiliate marketing landscape more broadly.
Social media: the best and worst of 2009
Email marketing: six steps to improving customer engagement in 2010
Web 2.0
Graham Charlton
Strategy & Planning
