Affiliates raise bar as channel delivers £2bn plus in UK sales
One of the key trends identified in our just-published 2006 Affiliate Marketing Buyer's Guide is the way that affiliates have raised their game to match increasingly sophisticated approaches by both merchants and affiliate networks.
GU's Web 2.0 approach admirable but no template for all
Quite rightly, there has been a lot of talk recently about the need for businesses to understand the harder business benefits of Web 2.0 and the impact that new features and tools can have on the bottom line.
However, the man who has steered Guardian Unlimited to numerous awards (and profitability) stresses the inherent value of online innovation for a brand which is expected to be pioneering.
Brave new internet world comes with a health warning
The rise of social networking sites and citizen journalism has been a wonderful breath of fresh air, connecting people and ideas as well as shifting the balance of power away from established institutions back to individuals whose voices are now more likely to be heard .
Stakes raised in online checkout wars
It's still early days but things are definitely hotting up in the battle of the online checkouts.
Ad networks space hots up with vcmedia re-launch
ValueClick announced today that it has completed the integration of its vcmedia and Fastclick online advertising networks, creating a network with 59% reach among UK internet users.
The announcement, which follows the purchase of the US network Fastclick a year ago, is significant because it demonstrates the increasing competition in the ad networks space and the importance of reach as a selling point for the major players.
Pay-per-Call deal could help channel past tipping point
Google and eBay have joined forces in a pay-per-call deal which could act as a catalyst in helping the emerging channel gain a much bigger foothold.
Google challenges Microsoft with 'Apps for your Domain'
Google today launched Google Apps for your Domain - a set of hosted services aimed at small and medium businesses.
Just as we were getting used to Google as a new advertising powerhouse with MSN pushed to the fringes, the search behemoth reminds us that it wants an even larger slice of the action, this time carved from more familiar Microsoft territory.
Google's free product drives UK web analytics sector
Research carried out for our 2006 Web Analytics Buyer’s Guide has highlighted the major impact that the Google Analytics launch has had in terms of driving the marketplace forward and shaping the sector.
Google Checkout struggles against etailer resistance
Retailers are continuing to turn their backs on Google Checkout because of fears that they will be relinquishing ownership of their customers to the search giant, according to research published by the analyst house Piper Jaffray.
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Web 2.0
Graham Charlton
Strategy & Planning
