Supermarkets make it hard for disabled users
Four of the five major UK supermarkets are falling below minimum accessibility standards for disabled users, according to a report published today.
Search marketers in Travel and Auto need to look at bigger picture
The results of two pieces of research based on comScore data show how important it is for marketers to build their knowledge of the role played by online research - and Search - in the buying process.
What digital giants can learn from Greek mythology
Microsoft’s choice of Argo as the development name for its eagerly awaited digital media player has got us thinking about how other mighty digital brands might (or might not) want to draw on Greek mythology for inspiration.
Email services market set to grow by 20% in 2006
The UK market for Email Marketing Platforms and Services will grow to an estimated value of £178 million by the end of this year, according to E-consultancy’s Email Marketing Platforms Buyer’s Guide.
Display ads lift Search conversion rates, says research
Research by the Atlas Institute shows that the conversion rate from Search advertising is 22% better when used in conjunction with Display advertising.
The study demonstrates that there is a quantifiable "synergy" between these two channels and will hopefully encourage advertisers to take a more integrated approach to their online marketing.
The research is welcome because there are still companies out there who are shifting their budgets from display advertising into Search without a full understanding of how this might affect their conversion success or long term prospects.
Surge in blog statistics as medium goes exponential
The progression of blogging past the tipping point and into the mainstream was described recently in a post by Gareth Knight.
The omnipresence of blogs is further evident from figures recently released by comScore, and reported by eMarketer, which say that US blog traffic has grown by 56% over the past year to 58.7 million visitors.
Will inventory shortage threaten online ad boom?
The online advertising market seems to be on an inexorable path of steep growth.
No less an advertising authority than Sir Martin Sorrell, CEO of the advertising behemoth WPP, was yesterday reported as saying that he expects online advertising to double in a few years.
"About 15% of our business is internet, and this will be 30% in 10 years," he told the New York Sun.
Marketers must embrace shift of power to the consumer
There were three engaging presentations about the Future of Online Marketing at the Commission Junction University event for advertisers and publishers in London this week.
The message coming through loud and clear was that marketers need to wake up quickly to the shifting balance of power on the internet.
There is no escaping the fact that consumers will increasingly hold sway in the fast-changing digital environment.
Snakes, Planes and Viral Marketing
The online buzz surrounding the Snakes on a Plane movie is a fine example of how internet publicity can go ballistic without a penny needing to be spent on traditional advertising.
Wanted: sexier name for web analytics
We have started to pull together our 2006 Web Analytics Buyer’s Guide and it’s clear that a lot has moved on in the last few months.
Should we re-name this topic entirely in the face of criticism that the title Web Analytics doesn’t do justice to its strategic importance and growing role in delivering valuable business insights?
Social media: the best and worst of 2009
Email marketing: six steps to improving customer engagement in 2010
Web 2.0
Graham Charlton
Strategy & Planning
