3am site goes from swearing off SEO to keyword stuffing in 3 months
The Daily Mirror's 3am.co.uk gossip site has gone from disavowing SEO and promising to concentrate on building a loyal audience - to stuffing its HTML titles with as many keywords as it can think of. And then adding some more. Before finally making sure Britney is in there.
Cervical cancer jab: Please help inject some sensible advice into Google's results
Google risks undermining the cervical cancer vaccine program with the negative, scaremongering slant of its search results. Any parents searching for information on the vaccine in the light of the tragic death of Natalie Morton are presented with a page of negative and alarming stories.
There's something we can all do about this - that's link to the relevant NHS page and try to get that in the top 10 results for relevant Google searches. Here's how YOU can help.
Google Sidewiki: Brands under attack
Internet users have started to use Google's new Sidewiki feature to abuse brands on their own websites:
- Microsoft is described as "useless" and "crap" on Microsoft.com
- Apple is slammed at apple.com for lying and shipping products with "severe bugs"
- The Daily Mail's home page is labelled as "sad toss"
Murdoch CAN charge for content online, but can anyone else?
Commentators have queued up to tell Rupert Murdoch that his plan to charge for online content is wrong. But I think it's obvious that he can charge.
Murdoch's got the will to charge, access to value-add content, and has a lot of experience selling subscription products in the UK. The question is not whether he can charge - it's whether his competitors can match his content and experience.
Social media: the best and worst of 2009
Email marketing: six steps to improving customer engagement in 2010
Web 2.0
Graham Charlton
Strategy & Planning
