ISP filtering has changed: how will it affect email marketing?
Today’s musings are on deliverability, more precisely how important Internet Service Providers (ISPs) are to getting your precious email marketing campaigns into recipient’s inboxes.
They’ve been changing how they monitor what is spam and what isn’t, which means us marketers need to make sure we’re on top of this and reacting accordingly.
[please enter subject line]
This article covers what I've learned from working with hundreds of customers on improving the results that they get from email marketing by optimising the subject line.
Whatever software you use for your email campaigns, these tips are worth reading...
Why integrate your email marketing software?
“Marc have you got a minute?” It always starts that way, I take my headphones out of my ears slowly to try and emphasise my disdain at being interrupted from whatever I am doing...
What can email marketing learn from Twitter, blogs and other social media channels?
Just had a “conversation” with our shiny new marketing manager of the benefits of social vs email marketing. Wish I had a tape recorder (doesn’t that sound dated, hmm iPhone anyone?) to hand as I think it encapsulates the position a lot of marketing managers find themselves in...
Social media: the best and worst of 2009
Email marketing: six steps to improving customer engagement in 2010
Web 2.0
Graham Charlton
Strategy & Planning
