Content Intelligence – the death knell for 'Best Practice'?
Best practice was a great safety net for marketers when campaigns cost tens of thousands of pounds to execute due to physical print, production and distribution costs.
If sales plummeted, the marketer in question could point to a text book or previous campaign performance and the directors would settle back down again.
True behavioural targeting means more than segmentation
Behavioural targeting will give the best returns when a wide variety of on and off-site factors are pulled into the equation.
The technology can give great results with site content and isn't just something you should be asking your ad network about.
Social media: the best and worst of 2009
Email marketing: six steps to improving customer engagement in 2010
Web 2.0
Graham Charlton
Strategy & Planning
