Targeted email marketing doesn’t need to be complex
Being part of the IAB email council, I get to be involved in some interesting discussions about the future of the industry, the impact of social media on email and the next big thing.
However many companies are still to exploit the full benefits of email marketing, especially when it comes to database segmentation and targeting.
Dave and Goliath - the battle for TV audiences
Anyone who has walked down Great Portland Street in London in the past week will have probably noticed the huge ad covering the Virgin Media offices for the new TV digital channel “Dave”.
But can the self-proclaimed 'Home of witty banter' really compete against the Goliath that is online video streaming for the share of viewers' attention?
Innocent maybe, but highly effective
After working on email marketing for many years, I have certainly seen many examples of the good, the bad and the ugly, with many unfortunately falling into the latter two.
However, one brand is leading the way with an email newsletter that has kept me hooked for nearly two years with fresh and engaging content.
Life without MySpace
The recent redesign and introduction of 3rd party apps may be too little too late for MySpace as many users have jumped ship, including me.
Let's put the issue of sale duplication to bed
In an industry founded on the ability to deliver marketing that is highly targeted, controllable and measurable, why are we still grappling with issues of sales duplication?
Speaking with one site owner, he estimates duplication of sales is over 30%. Isn't it time we put this issue to bed?
Social media: the best and worst of 2009
Email marketing: six steps to improving customer engagement in 2010
Web 2.0
Graham Charlton
Strategy & Planning
