Relevance - the silver lining of the spam cloud

It occurred to me recently that we do not give spammers (and in their turn ISPs) enough credit for helping to make email a long-term, credible media.

How so?

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Posted 04 February 2008 09:30am by Matthew Kelleher with 5 comments

Email Suicide – emailing the ‘emotionally unsubscribed’

To keep emailing those individuals now being labelled 'emotionally unsubscribed' may be enticing on the basis that one day they may be in the buying window... but it may also be very dangerous.

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Posted 24 January 2008 17:32pm by Matthew Kelleher with 5 comments