Relevance - the silver lining of the spam cloud
It occurred to me recently that we do not give spammers (and in their turn ISPs) enough credit for helping to make email a long-term, credible media.
How so?
Email Suicide – emailing the ‘emotionally unsubscribed’
To keep emailing those individuals now being labelled 'emotionally unsubscribed' may be enticing on the basis that one day they may be in the buying window... but it may also be very dangerous.
