Will Yahoo mash-ups save us from Hotmail?
Yahoo’s decision to open up its email API is great news for web mail users and is a great example of what Web 2.0 is about. How long will it be before a major retailer like Tesco follows suit?
Banner advertising 2.0 – Bebo leads the personalised banner ad revolution
Bebo’s recent decision to allow users to decide which types of ads they want to see highlights the need to make banner advertising more relevant. The next generation of ad serving tools will learn what consumers are interested in and will lead to a renaissance for direct response banner advertising.
Social media: the best and worst of 2009
Email marketing: six steps to improving customer engagement in 2010
Web 2.0
Graham Charlton
Strategy & Planning
