Q&A: ITV.com’s Marc Webber on online video content
Marc Webber is the head of content at ITV.com and the man in charge of developing its fast-growing broadband TV service.
Here, we ask him about the progress the broadcaster is making with its catch-up TV and made-for-web content, as well as in developing new revenue streams like product placement.
Q&A: BA's Chris Davies on user-generated content
Here, we quiz Chris Davies, digital marketing manager at BA, on the aims behind its soon-to-launch social networking site Metrotwin.com.
We ask about the risks and rewards of user-generated content (UGC) and how its benefits should be measured.
Q&A: Neil Durrant of Submission Technology on cashback sites
With purse strings tightening across the UK, now seems an especially good time to own a cashback and reward site.
So we’ve posed a few questions to Neil Durrant of Submission Technology, which has been involved in cashback for five years and recently bought the cashback.co.uk domain for a “substantial” sum.
We ask Neil how cashback sites could improve their offering to consumers and merchants (including the challenge of tracking), and how marketers could get more out of them.
Q&A: ABN Amro's Popke Rein Munniksma on virtual worlds
As head of 3D experience at ABN Amro, Popke Rein Munniksma is experimenting with virtual worlds as an opportunity to promote the bank’s brand and cut the costs of internal meetings.
Here, we ask him about ABN Amro’s virtual world investments beyond the much-maligned Second Life, the challenges of gaining internal acceptance within his organisation and how he sees 3G technology being used within the firm’s existing websites.
Q&A: The New Football Pools’ Dominic Starkey on its digital revamp
The last few years have seen football pools operators’ once-massive audiences dwindle as the popularity of the lottery and online gambling has soared. But Sportech, the company which now owns the main pools players Littlewoods, Vernons and Zetters, is attempting to see their luck turn.
Last month saw the announcement that it would bring all three brands into one website - footballpools.com - as well as the launch of radically different digital strategy centred around ‘social betting’. The company has also been investing heavily in content, improved analytics practices and new channels on MySpace and Facebook.
Following all that, we grabbed a few minutes with head of online marketing Dominic Starkey to see how challenging the whole process has been...
Q&A: MORE TH>N's Roberto Hortal Munoz on comparison sites
Roberto Hortal Munoz is the head of e-Business at insurance company MORE TH>N , as well as being a very well received speaker at our recent Future of Digital Marketing event.
Here, we ask him about his use of comparison sites amid growing concerns in the sector over their value to brands.
We also dig into the challenge of sales attribution across different channels and the company's various efforts around online communities.
Offline high street retailers adopt cashback scheme
I was having a look around cashback site GreasyPalm this morning and it seems that the fast-growing affiliate marketing technique is going multichannel.
The site lists five companies that are offering rewards to members that make purchases offline - high street retailers Superdrug, JJB Sports and Halfords; cinema chain Cineworld; plus roadside restaurant outfit Little Chef.
All five are offering 3% cashback on transactions, GreasyPalm says.
eBay targets multinational brands, still stingy with data
I had a pleasant but brief chat yesterday with Christian Kunz, the man heading up eBay’s newly-announced international ad business .
The division, which will be headquartered in Bern, will oversee the management of advertisers' display and text ad campaigns across 25 international sites.
It will aim to further increase eBay’s already-rapidly-growing ad revenues; a small part of its business, but one that is successful enough already to have caused concern to some in its seller community.
Q&A: Autoglass' Chris Smith on mobile development
This week, we speak to Chris Smith, online marketing manager at Autoglass, about the company’s bid to boost customer acquisition through a new .mobi site.
We ask about the pluses and minuses of mobile development and which mobile channels are best for generating ROI.
Irish tech etailer targets US
The last few months have seen a number of excess inventory retailers announcing plans to expand from the US into Europe, as they search for new clients and buyers.
However, Luzern Solutions, a Dublin-based firm that sells such goods via eBay, Amazon and ther online marketplaces, is looking to take them on on their own turf by heading over to the US.
The company's head of marketing Jackie Brannigan tells us how the web is shaping up as an overstock sales channel, and one that many manufacturers and retailers are still to exploit fully.
Social media: the best and worst of 2009
Email marketing: six steps to improving customer engagement in 2010
Web 2.0
Graham Charlton
Strategy & Planning
