MetaWeather aims to build a better forecast
Have you ever checked the weather online, only to find competing forecasts from different sites? Did Michael Fish's 1987 reassurance that a hurricane was
not
on the way leave you with a mistrust of meteorologists? If so, MetaWeather may be worth a shot.
Developed by two producers at British games content agency Ferrago, the site combines forecast data from multiple sources to round up the predictions to an average - and supposedly more trustworthy - outlook.
Is the end of marketing really nigh?
In an FT opinion piece today, Maurice Saatchi, of all people, signals "The strange death of modern advertising" - the headline of an obituary for marketing.Changing consumption habits brought about by an explosion in digital content, the breakdown of communal media consumption and the resulting erosion of attention spans are killing off the old-style industry, says the ad agency founder.
You know when you've been viralled
Ben Metcalfe reports British TV channels are now showing a Welsh spoof of the increasingly-infamous Sony Bravia commercial.For the sunny slopes of San Francisco and an avalanche of bouncing balls, swap with the hills of Swansea and a cascading torrent of fruit, complete with that beautifully sleep-inducing Jose Gonzalez backing track.
PR bloggers stand up and be counted
My eyebrow raised this week when I read PR Week editor Danny Rogers' assertion in MediaGuardian: "There's a real lack of good PR blogs in the UK at the moment."
"Shurely shome mishtake," I thought, as the UK has a growing crop of decent online journals dedicated to analysing the increasing impact of new communications methods on corporate communications, marketing and media.
Social media: the best and worst of 2009
Email marketing: six steps to improving customer engagement in 2010
Web 2.0
Graham Charlton
Strategy & Planning
