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Deep social media engagement pays dividends

A new study released today from Wetpaint and the Altimeter Group confirms that deep engagement with consumers through social media channels correlates to better financial performance.

Posted 23 July 2009 00:09am by Sally Falkow with 4 comments

Socia media wars - mommy bloggers vs PR

I was surprised to hear that one mommy blogging community (Momdot) has called for a PR blackout for a week in August.

"MomDot is challenging bloggers to participate for one week in August in a PR Blackout challenge where you do not blog ANY giveaways, ANY reviews, and Zero press releases. In fact, we don't want you to talk to PR at ALL that whole week. We want to see your blog naked, raw, and back to basics."

Posted 17 July 2009 17:09pm by Sally Falkow with 7 comments

PRSA Counselors Academy says mastering social media skills is vital this year

An online survey conducted in April and May among 450 members of the Counselors Academy, a Professional Interest Section of the Public Relations Society of America, revealed that mastering social media skills is one of the top three issues for PR professionals in 2009/2010.

Posted 07 July 2009 04:38am by Sally Falkow with 1 comment

Are brands ignoring moms?

According to M2Moms, a report from the Market to Moms Coalition, 60% of moms feel marketers are ignoring their needs, and 73% feel advertisers don't really understand what it's like to be a mom. The challenge, says the report, is sensing her distinct, timely needs and responding in a way that truly resonates.

Posted 01 July 2009 12:52pm by Sally Falkow with 1 comment

How Journalists Use Social Media

PR practitioners should pay close attention to the number of journalists using social media tools. A few years ago, people were sceptical that most journalists would use social media tools at all. Even though the social media press release format, and the desire to get news in feeds, grew out of a journalist's frustration with traditional press releases, the perception was that it would not catch on with non-tech journalists.