Q&A: Omniture's Neil Weston on the Google threat

Analytics firm Omniture has had an industrious few...Visual Sciences, one of Omniture’s main rivals at...as how many customers Omniture has picked up ... one platform – an Omniture Site Catalyst web ... converted from Google (Omniture says it has ...

Q&A: GE Money’s John Wyllie on Web Analytics

... with experience of Omniture was difficult. When ... find an experienced Omniture analyst, or experienced...different campaigns. Using Omniture, we use campaign...key metric? With Omniture, you track key...an application. With Omniture, there is this...

Eric T. Peterson on Web Analytics Wednesdays and the latest trends

... analytics sector recently, with Omniture in particularly acquisitive mode.... one hand we have Omniture aggressively (and somewhat opportunistically ...to the US vendors (Omniture, Coremetrics, Unica, WebTrends) ...focus a lot on Omniture's acquisition and product...

INTERVIEW: Eric T. Peterson on Web Analytics 2.0

...more simple because of existing vendor partnerships. Omniture is a good example of this ... which application partners can integrate with Omniture’s products). In terms of skills, ... for years; and all the work Omniture and its competitors have been doing ...

Multivariate Testing and A/B Split Testing - who provides it?

... solutions (typically continuous learning approach): [x+1] - Kefta - Maxymiser - Touch Clarity (Omniture) - ATG Campaign Optimizer - Wunderloop - (NB I’ve left out a whole load of online...

Interview: Jim Sterne, president of the Web Analytics Association

... for extinction. Lucky for them, they got purchased  (by Omniture). Other vendors are looking to create a unique sales ... much’ . Then there are the likes of WebTrends, Omniture and Coremetrics, who are at the top table. ---------------------...

Content optimisation - acquisitions a go-go

... value added solution. First the web analytics company Omniture acquired Offermatica , a US-based site content testing outfit.... make a lot of sense for the respective buyers. Omniture has seen that content optimisation is a complementary service ...

Top online advertising acquisitions of 2007

... acquisition of Kefta , a website personalisation company. Omniture: Touch Clarity - $51.5m – February Touch Clarity... one-stop-shop ad network Q&A: Omniture's Neil Weston on the Google threat...

The Analytics Gap - how free tools affect the industry and company strategy

...to IndexTools CEO Dennis Mortensen, 80% of the functionality of Omniture will, in effect, be available for no charge. Avinash ...consolidation we have already seen in the industry (for example Omniture's acquisition of Visual Sciences) will continue, and ...

Should marketers use multiple affiliate networks?

... we've got a lot more reporting tools in place, such as Omniture or any third party dashboard reporting tool. Many times those tools don... We have a lot of our merchants, for example, are using Omniture, and we are able to work with tools like that. Yet what...

Q&A: Ariel Finkelstein on Kampyle and the future of analytics

...We started doing feedback analytics 2.5 years ago. Companies like Omniture give you numbers — what the user did on your ...our customers were using Google Analyitics even though they were using Omniture or other things. The new API opened by Google Analyticsa...

Banks adopt content targeting in push for growth

... TouchClarity's software has "resulted in a 100% increase in inquiries in some areas of the site" . Omniture acquired TouchClarity in a deal worth over £25m back in February. Related stories: Behavioural targeting – ask ...

Bazaarvoice CEO Brett Hurt on customer reviews

... other sources of analytics data? What trends do you see happening in this area? We have integrations with Omniture, Visual Sciences, WebTrends, and Coremetrics. We basically see four levels of integration opportunities with each: (1) conversion ...

Avinash Kaushik on visitor experience optimisation

...make sure first that you are really good at web analytics and are actively using data from your web analytics tool (be it Omniture or Google Analytics or IndexTools) to make improvements to your site. There is a lot of low hanging fruit in those tools...

Is net tracking a big problem?

... go to." The problem is that there are a huge number of ad targeting methods on the market from services such as Omniture to Google Adsense and, like it or not, companies know where you have been online. Every time you search on Google ...