Yahoo! launches oneSearch for mobile web

… services. Mobile searchers can click through to a landing page or mobile website oneSearch makes Yahoo!'s mobile ad offering more attractive to marketers by greatly multiplying the number of potential eyeballs for advertisements. The platform aims to …

Microsoft ploughs $500m into Vista marketing

… At a campaign launch for the new product yesterday, a huge Vista banner was unveiled, Cirque du Soleil-style, in New York before the … said Vista would be "the biggest launch in software history", adding he expected to double the sales of Windows Xp. The …

Behavioural targeting key to more brand advertising

… as easy as republishing their TV ads (or variations of them) on the … IAB has just announced that ad file sizes have only been … no reason why small video ads cannot be used. The final … to increase revenues by adding more banners to pages. This has …

AdBrite to introduce new advertising auction format

… in around $20m in revenue this year. Its automated ad network allows advertisers to bid on a per-impression … , including keywords, geography, demographics, and content type. The ad formats are limited to text and banners at the moment, but video …

Ellen Siminoff on Panama and paid search

… that means for the online ad market? People ask me a … Panama, Yahoo!’s new search ad platform? It hasn’t really … been doing some tests on banner re-targeting – where we work … absolutely profitable. We have $250m ad spend under management and you …

Top ten viral marketing mistakes

… Utilise mailing lists, press releases, forums and invest in banner impressions or PPC. 2. Failing to create an incentive for … email or sign up for a newsletter, as well as adding the application to their website or blog. 9. …

Branded sites more valuable for advertisers - OPA survey

… customers through paid search marketing.  Meanwhile ad planners at aQuantive told Online Media … together?" aQuantive's Jeff Lanctot added: "What we focus on is, … budget for display ads, such as banners and skyscrapers. That said, …

Operators in talks over ‘Mobile Bebo’

… as well as increasing its ad revenues by offering space on … sponsored videos. Scheinman said the ads formed part of the site … that people aren’t buying banners any more, it’s that … sites like Facebook $1bn.” Scheinman added that Bebo was now “fleshing …

Yahoo debuts Answers in UK

… is second only to Wikipedia in usage of online reference tools. The service earns money through contextual ads and banners, but Yahoo also uses it to drive traffic through the appearance of answer pages on …

Search marketers in Travel and Auto need to look at bigger picture

… to Chris Sherman: “Search marketers should evaluate all advertising and marketing programs (search ads, banners, email, print and television advertising) on … site research or comparative activity." He added: "Working with your search provider to …

IAB's new research initiative misses the point

… years to migrate some of their offline ad budgets. Leave them be, and let’s … to increase spend on display ads like banners and skyscrapers? Firstly it needs to … help users as well, with advertisers making ads more relevant, and hopefully ditching the …

Guardian to publish news to web before the printed version

… A newspaper is an aggregation of content and readers under a banner brand. A bit like a broad web portal. Most … article evaluated this in connection with classified advertising (see Classifed Ads: How newspapers can fight back”). Reading between the lines …