… we've got a lot more reporting tools in place, such as Omniture or any third party dashboard reporting tool. Many times those tools … it. We have a lot of our merchants, for example, are using Omniture, and we are able to work with tools like that. Yet what …
… to IndexTools CEO Dennis Mortensen, 80% of the functionality of Omniture will, in effect, be available for no charge.
Avinash … consolidation we have already seen in the industry (for example Omniture's acquisition of Visual Sciences) will continue, and …
… – finding people with experience of Omniture was difficult.
When I recruited the … that visitors touch different campaigns. Using Omniture, we use campaign stacking to see … , it is an application.
With Omniture, there is this participation feature …
… make sure first that you are really good at web analytics and are actively using data from your web analytics tool (be it Omniture or Google Analytics or IndexTools) to make improvements to your site.
There is a lot of low hanging fruit in those tools …
… I go to."
The problem is that there are a huge number of ad targeting methods on the market from services such as Omniture to Google Adsense and, like it or not, companies know where you have been online.
Every time you search on Google or …
… the web analytics sector recently, with Omniture in particularly acquisitive mode. How do … . On one hand we have Omniture aggressively (and somewhat opportunistically in … due to the US vendors (Omniture, Coremetrics, Unica, WebTrends) further establishing …
… with other sources of analytics data? What trends do you see happening in this area?
We have integrations with Omniture, Visual Sciences, WebTrends, and Coremetrics. We basically see four levels of integration opportunities with each: (1) conversion …
… the acquisition of Kefta, a website personalisation company.
Omniture:
Touch Clarity - $51.5m – February Touch Clarity … one-stop-shop ad network
Q&A: Omniture's Neil Weston on the Google threat …
… more simple because of existing vendor partnerships. Omniture is a good example of this … which application partners can integrate with Omniture’s products).
In terms of skills, … for years; and all the work Omniture and its competitors have been doing …
First the web analytics company Omniture acquired Offermatica, a US-based site content testing outfit.
… undoubtedly make a lot of sense for the respective buyers.
Omniture has seen that content optimisation is a complementary service offering, …
… for extinction. Lucky for them, they got purchased (by Omniture).
Other vendors are looking to create a unique sales … very much’.
Then there are the likes of WebTrends, Omniture and Coremetrics, who are at the top table.
--------------------- …
… that TouchClarity's software has "resulted in a 100% increase in inquiries in some areas of the site".
Omniture acquired TouchClarity in a deal worth over £25m back in February.
Related stories:
Behavioural targeting – ask …
… xplusone.com/
Kefta - http://www.kefta.com/
Maxymiser - http://www.maxymiser.com
Touch Clarity (Omniture) - http://www.omniture.com/touchclarity
ATG Campaign Optimizer - http://www.atg.com/en/products/campaign_optimizer.jhtml
…
