The five biggest myths about Google

… So if you're measuring your SEO efforts by the PageRank you see … will save [insert industry]. From the agency to newspapers, if you had … 's not elegant. On the SEO side of things, I mention … obvious: both Google and uber-SEOs have every incentive to spread …

Upgrading a website? Four key SEO tips for web design firms

… at upgrading a website successfully for SEO. 1. Protect Existing Rankings. Many clients … list of the best of practice SEO techniques when building a website, … Worton is Marketing Director of the SEO agency Web Efforts and is a regular guest blogger at E- …

Q&A: Rob Colling on why online video needs subtitles

… significant amount. This way, a school or local government agency can afford to produce videos and make them more accessible … formats from YouTube, Flash etc. How can subtitling have SEO benefits? This is one of the exciting things about subtitling. …

Are Google's UK search results broken?

… June. Latitude's Head of SEO Andrew Heaps hesistates to say … is often the reaction of SEOs and webmasters when they wake … hit. This will change how SEO needs to be approached – the … brand’? is a more important SEO consideration than ever, making online …

Q&A: Matt Bailey on affiliate marketing trends

… how the path to sale works within the online channel. This advanced level of analysis across multiple online channels (PPC, SEO, display, social media, email etc.) has enabled the i-level affiliate team to test out various hypotheses and understand not …

Q&A: Ed Stevenson of Marin Software on paid search

… marketing technology to allow advertisers and agencies to manage their PPC campaigns more … efficiency should help advertisers and agencies to concentrate on more important … against other channels such as SEO and affiliate marketing. The attitudes of …

Google's Flash indexing - good or bad for SEO?

… is still a bad idea from an SEO perspective... ---------------------------- Why has Google decided to index … concern is that a lot of creative agencies are now going to use this to … the be all and end all of SEO.  Among other things we’re also …

Q&A: Leon Bailey-Green on online fashion

… latest trends. This is also good for SEO purposes, as it provides more content for … fashion need to understand online marketing and SEO, as well as having knowledge of how … styles. As mentioned, this is good for SEO, and driving traffic to the site, but …

Does paid search deliver more conversions than organic search?

… for the buck than investments in SEO. But would that really be … Cowan, the CEO of search agency Greenlight, doesn't think so. … showing that "sales attributed to SEO on a last click basis … little doubt that PPC and SEO are both usually important components …

Traffic segmentation: humble or sliced, which pie are you having?

… the benefits for different people, client and agency side, around traffic segmentation. Why the post … do - it delivers benefits to clients, agencies and last but not least end … for want of a better phrase. SEO companies, their work in driving quality …

Creating competent paid search copy

… . If you pay for ads under the search term 'SEO in Oxfordshire', use that local connection in your copy. … the wrong people. There is a wealth of online advice available and your SEO agency should be able to explain to you exactly why you are paying for …

A treatise on the ethics of search engine optimisation

… !   Black hat versus white hat SEO   These opposing optimisation positions are sometimes called ethical and unethical SEO. Black hat tactics attempt to manipulate the … think   It is up to every SEO agency to determine what organisations it is …

29 of your top tips for website optimisation

… : Ask for list of what SEO your web company do as standard, … homes. Using their computers. Invaluable. @sanjayvadher: SEO-friendly URLs. @kevmilnes: Have tight KPIs … by the e-science of one SEO agency telling you how bad your web site is - make sure you …

If SEO's a hygiene factor, why are so many sites dirty?

… the most basic elements of SEO were being ignored. Title tags … of us who work in SEO can often forget that we … everyone would implement the basic SEO we sometimes think is barely … mentioning. So next time an SEO starts talking about title tags or …

The online world is more multilingual than ever

… numbers of French tourists that other agencies will likely miss. In fact, … four month period, post optimisation. International SEO is not for everyone – some businesses … will be delivering Econsultancy’s International SEO training workshop on 11th June in …