ChaCha joins the great 2009 online coupon rush

… expand its coupon base to other cities. And Jones says that it's started strong. All ChaChaCoupons.com ad banner positions and the home page preferred listings have been sold out for the first week one of the …

Even as social media marketing grows, traditional brand building still matters

… trust brand websites. That's compared to 55% that trust billboards, 33% that trust banner ads and 24% that trust mobile text ads. Even if the success rates of online ads continue to decline, the fact that 3/4 of the online audiences …

Online consumers trust real people, not companies

… that all forms of advertiser-led advertising, except ads in newspapers, have also experienced increases in levels … of online channels during recent months.  Text ads on mobile phones (24%), online banner ads (33%), online video ads (37%) and ads in …

Q&A: Matt Bailey on affiliate marketing trends

… giving affiliates a fixed CPA (cost-per-acquisition) and a few banners was all that was required. However the methods that affiliates use … online mix impacts on the journey and where the value is added. We must remember that the affiliate “channel” is only a …

The limitations of linkbait

… something out of the way: content is king. Quality content is a must-have. Whether you're selling banner ads or screwdrivers, the quality of your content is going to play a crucial role in acquiring traffic and …

Online companies are using offline advertising. Now they just need to measure it.

… 9 million, a 104% increase. Overall, ad budgets are still expected to decline … worrisome for traditional advertising. But traditional ads still have their strengths. A study … television commercial, while a typical Internet banner ad has 16% of the value …

Bringing the reign of click-throughs to an end

… with the launch of engagement ads. It may be fashionable to … ringing the death knell of banner ads, saying: “We’re all … But withholding clicks and ignoring ads are not the same thing. … the people exposed to display ad campaigns: One in five conduct …

Will monetization skip the computer and go straight to the phone?

… instance, AdMob, the largest mobile ad purveyor, saw its mobile advertising … % of its 2.56 billion ad requests to iPhone. This February, … of 6.56 billion total ad requests to the iPhone and … and consumers, ranging from click-through banner ads and pre-roll …

The rise of interactive video and what it means for online marketing

… of this are the pop-up ads that can be found on YouTube … explore the possibility of creating video ads that capture users, especially given the … even less for normal display. Banner ads - and many networked paid search ads - generate far lower click rates.  …

The Gray Lady lends its brand to advertisers

… all sorts of experimentation of late. Apple ads have taken over the homepage numerous … a new set of advertising units, including banner ads that expand to temporarily cover … entire screen. Speaking of the takeover ads and the permanent placements on the …

Six easy ways to boost your AdSense revenue

… one of the biggest challenges to effective ad placement is conflict with design. While … placements are generally better suited to display ads because they're often not close … were switched from the standard 468x60 banners to 300x250 rectangles. To find out …

Are brand advertisers dwelling on the wrong metric?

… , eMarketer reported on research released by ad solutions provider Eyeblaster last month which … number of impressions served for that ad. The findings: despite low CTRs, … 4.7 seconds. Compare that to expandable banners, on the other hand, which delivered …

Q&A: Web metrics magician Jim Sterne

… question are you asking? If someone comes up to a Web analyst and says, "Hey, I need to know how many people clicked on that banner, searched for that term, and looked at more than five pages," the usual answer is, "Sure. I can have that for you by this …

Q&A: Eric Frenchman, Chief Internet Strategist, Connell Donatelli

… it was used for branding, attack ads, and delivering information on candidate’s … basis and that went down to a search ad group level or banner ad level. ROI on the search marketing … registration, pushing messages, and attack ads so it clearly delivered the …

Do the little guys have a digital marketing advantage?

… what the CEO didn't stop him from spending on," she added. Perhaps that's why a CMO Serengeti Communications' Nan Dawkins worked … . What portion of the $50M was allocated to search? To banners? To lead-gen? The guy holding the pursestrings just shook his …