Analyst expresses optimism for 2009 ad market

… and only 8 percent of the dollars. Ecommerce: High-profile multichannel bankruptcies are helping … numbers will continue to grow, and ecommerce retailers will need to increase their … a 15 percent growth rate for 2008, ecommerce still has room to grow. Only …

WalMart, Best Buy shun social media

… match wardrobes, and recommend follow-up products. The in-store experience may one day get close to the internet. But ecommerce and internet user experience will be the battleground that counts. The strategy of ignoring the internet has never worked for …

Are retailers following best practice to improve conversion rates?

… of Internet Retailing and ex Group eCommerce Director at Littlewoods Shop Direct Group … my training course for Econsultancy, entitled Ecommerce Usability and Best Practice for Online … at the training course entitled Ecommerce Usability and Best Practice for …

Rethinking Armstrong's move to AOL

Bewkes and predecessor Dick Parsons, have made some improvements to AOL sales capabilities that should have driven more revenue than they have. It still maintains a search technology and placement agreement with Google, for example. It bought Platform-A …

Customer engagement index plunges 15%

… and other brands. By category, luxury brands have the highest engagement percentage (65), followed by search engines (61) and ecommerce retailers (54). Of the top ten most engaged customers, five were engaged with ultra high-end brands. Ritz-Carlton hotels …

Ebay bets with its head, not over it

And eBay would not be a serious threat for selling new products online to compete with Amazon. Over the next two years too many companies are going to take desperate measures to sell goods online. Nordstrom's, Macy's, and Neiman Marcus are getting …

Four pounds of pork does not a guru make

… curiosity and that "tell a friend" kind of quality. Take an outrageous stunt out of this equation and you have a small ecommerce company trying to sell a grill. It will be interesting to see what else Chronister has up his sleeve. For him to achieve …

Barnes & Noble makes a move, finally

… books on a Kindle, other handheld such as the iPhone, or even on a laptop. B&N is increasing its stake in ecommerce at a crucial time. It will drive traffic through its website to Fictionwise, cut better deals with publishers for advertising, and just …

Q&A: Greg Jackson on promoting Labour online

… to focus exclusively on marketing (websites, ecommerce, email and social networking) - with Tangent … compete with the biggest names in ecommerce, and established book retailers from a … more modern techniques than most ecommerce sites (namely, AJAX) we were …

ComScore's State of the U.S. Online Retail Economy

… way; in magazines and circulars. Another ray of sunshine? OK, ecommerce spending was up in January a scant 2 percent. May … for their money. For a very detailed look at current ecommerce economic  trends by retail sector, demographics, and spending, most …

Advertising with Google AdWords is not protection money for organic SERPs

His belief was that Google somehow rewarded its paying customers with better SERPs as part of a quid pro quo relationship. And by keeping a small AdWords budget, he was giving Google a little something to keep the company happy. Protection money, if you …

5 SEO techniques for website images

… as well (i.e. /products/apple/iPods/red-iPod-nano.jpg). Unfortunately, a lot of content management systems and ecommerce platforms automatically give uploaded images useless names (and place them into folders with useless names) so you may need to modify …

Why affiliate management is so important

FTD.com, the ecommerce arm of 99 year-old floral service FTD, which is owned by United Online, is gearing up for one of its biggest days of the year - Valentine's Day - and apparently spammers have been gearing up too. The 12+ emails I have received in …

Offline retailers lack search presence

… paid and organic results. Traditional retailers appear in only 2 percent of total organic listings, versus 17 percent for ecommerce sites, 11 percent for shopping comparison sites, and 11 percent for manufacturer sites. “Traditional retailers may not be …

Best Buy 'remixes' it up with developer API

… and capture growth for the company." Remix is similar in nature to the developer programs offered by pure play online ecommerce outfits like Amazon.com and eBay. Amazon.com gives similar access to developers through Amazon Web Services and eBay operates …