Affiliate marketers out in force as investment surges

… .at after ad:tech). Thanks to Affiliate Summit organisers Shawn Collins and Missy Ward for asking E-consultancy to do a keynote presentation about UK Affiliate Market trends. The timing was spot-on because last week also saw the publication of our UK …

'Open-source brands' can thrive in the digital age

The DoubleClick event was straplined 'Succeeding in a Fragmented World' and Sutherland spoke engagingly about how marketers need to embrace the diversity and complexity on offer, rather than being paralysed by old-school thinking. An obsession …