The future of digital marketing, according to the Twittersphere

… a dialogue with decision makers. cityferret:  Digital agencies will become the lead agencies integrating traditional channels such as TV, Press, Outdoor & Radio (and … is improved web usability, multichannel SEO & Social campaigns to increase brand …

Experts demystify Twitter

… CEO Ashley Friedlein, Kai Turner of Agency.com and Guy Stephens of Carphone … doing the Tweeting.  Kai Turner (@kaigani), Agency.com's head of information architecture, … embrace it. Is Twitter good for SEO? Undoubtedly so. Econsultancy's Twitter page …

Search market report finds growing focus on social media

… £50,000 in this area. According to agency respondents, companies are spending 5% of their … on social media, compared with 15% on SEO and 24% on paid search. 48% … of its significance is uncertain, but 69% agencies expect more spending in this area from …

50 swinish ways to annoy web users

… been a fan of Flash, mainly because it was adopted by some agencies that should have known better. Advising Nike to use Flash so … sentences too. And I like highlighting key words and phrases (not the SEO variety) to help anchor the eye. This is the web, so …

Geoff Inns talks about the growth of Gamespot UK

… like 46m. ComScore has value, as a lot of the advertising agencies use it. However, as ABCe works from the log data, it gives a … across its UK sites alone, so while we do pay attention to SEO, we don't do any active marketing for Gamespot. We promote it …

10 ways to measure social media success

… , and advertising executives (and creative agencies) like to take credit for improving … the less obvious benchmarks (such as SEO rankings and referrals, customer satisfaction scores … leaders. 5. Search marketing The SEO factor cannot be understated. Social …

Q&A: Ian Grant of Encyclopaedia Britannica UK

… we are looking at alternative ways of doing this. How important is SEO for Britannica? Google is an important channel to market, and we … well for phrases related to this area. We employ a search agency to look after this and our paid search marketing.

An online PR wallchart for your viewing pleasure

… in the online arena. Why? Because SEOs understand how to measure success online … fact that most of the larger SEO agencies in the UK have … do you know who focus on SEO? Turns out that Roger Warner … is about more than just SEO, especially for the benefit of …

Charity search engine incurs the wrath of Google

… and Europe, Everyclick's problem emphasises the need for companies to be careful about what they and their SEO agencies are doing. The costs of breaking the search engine's rules isn't worth the risk. See me …

Petsky Prunier: interactive ad industry dealmaking down in 2008, but not a bad year

… noted that most of the interactive agency dealmaking was "selective (and predominately small in … the same quarter of 2007. No SEM & SEO and affiliate network deals took place … . Petsky Prunier noted that "Large agency holding companies continued to acquire …

Good Copy, Bad Copy

… time they are sent. And shoddy copywriting can adversely affect your SEO strategy. If you look carefully, you’ll see that even … through any text to the reader. It is recommended that agencies should spend time with time with their clients, getting to …

Ashley Friedlein talks about the new Econsultancy site

… company and we used external contractors and agencies for specific advice and work. The … of their importance for search engine optimisation (SEO) in migrating from our old site to … that if I were you...".  Our SEO migration strategy really boils down to …

Q&A: Dan Hart of nowfly.co.uk

… site? Paid search? Yes, we’re currently looking to hire a search marketing agency for this. We will look to SEO but as a new entrant in a competitive market, getting high organic rankings will …

UK search market to rise 24% in 2008

… immune to economic trends. Some agencies have reported a fall in … in its search results, so SEO agencies have had to respond … opportunities have been created for SEO, if companies can succeed in … profiles of 29 leading search agencies operating in the UK, see …

Q&A: BA's Chris Davies on user-generated content

… on a regular basis. ------------------------- How do agencies differ in terms of their capabilities … use for social media marketing in general? An SEO agency, a PR … both digital and traditionally offline agencies are responding to the changing …