Will the recession strain 'the long tail'?

… Amazon.com and Netflix have taken advantage of the miracle of ecommerce to offer items that consumer-facing brick and mortar businesses can … much junk out there. The reality is that just because ecommerce makes it possible to offer 'long tail' items, online …

Belkin: a case study in social media sin

Belkin, which manufactures computer accessories and electronics equipment, has learned this the hard way. It has come under fire after it was discovered that one of its employees attempted to use Amazon's crowdsourcing service, Mechanical Turk, to …

Recession collides with "Amazon Tax"

… and consumers. A seldom-discussed bit of accepted wisdom is that ecommerce is buoyed in no small part by its ability to enable buyers … one to watch. Bottom line, New York's decision to disincentivize ecommerce could not possibly have come at a worse time.

Were reports of the entertainment industry's death greatly exaggerated?

… .com boom, many called the death of major offline retailers, who seemed slow and clueless when it came to ecommerce. Yet after the bust, many brick and mortar retailers became successful multi-channel retailers with powerful internet presences. It simply …

Online video continues to grow but video ads to lose luster?

… issues as other reasons the video ad market will have a less-than-stellar next several years. For online video providers, he is instead interested in other avenues of monetization, such as ecommerce, which has been discussed previously on Econsultancy.

Analyst forecast for 2009

… last year. Equally, consumers are becoming more confident in ecommerce, therefore a rise in online shopping is also expected. … and ID fraud. This is especially likely to affect ecommerce, so it is advised that online retailers protect themselves as …

Ashley Friedlein talks about the new Econsultancy site

… car, it just isn't economical or sensible to keep fixing it.   Given we talk about best practice in digital marketing and ecommerce we're keen to try and practice what we preach as far as possible. Again, the old infrastructure and platform just wasn't …

Online Christmas retail is far from freezing this year

… times, as the need to offer more to selective online consumers is greater than ever before. Related articles: comScore - ecommerce shrinks first 23 days of November, will Black Friday, Cyber Monday save the day? Xmas online retail …

Seven deadly consumer biases and how to deal with them

… Squeaky wheel bias. This is a tough one to deal with. A friend of mine who runs a small network of ecommerce websites offers a potential solution: he emails customers a month after their purchase and reminds them to leave feedback. His emails …

Is your design clear or confusing? Eye-tracking can tell

… Beside the level of focus there are often other performance indicators that any given design should follow. In a transactional ecommerce site complementary KPI-s could include the ones given in the table below. The results above confirm our general …

Ratings and customer reviews crucial, 5 tools to add them

… also often offer the ability to find the best deal. Offering customers the ability to rank and review products is an ecommerce best practice that has been proven time and time again to boost sales. The latest data from eMarketer just confirms that and …

Google adds 'click-to-buy' links to YouTube

… beginning of building a broad, viable eCommerce platform for users and partners on … first-step for a much-needed ecommerce strategy.   Provide another means of monetization … wise to experiment with its own ecommerce platform like it once offered …

5 places where e-business owners can find cost savings

… is implemented. Yet many don't shop around for the best deal, despite the fact that the wonderful world of ecommerce and shopping comparison services make it easy to find great bargains. Additionally, the wide array of refurbished equipment that is …

To phone or not to phone?

… in a limited fashion. For instance, if you run an ecommerce website, displaying your phone number only when a visitor has added … business to get in touch with you. In the end, my ecommerce client decided to list his phone number only on specific …

User generated content: beyond technology

First off, the most successful online retailers know that simply enabling customer review technology doesn’t mean that consumers will automatically engage. Especially if a company has never asked for customer input - customers may not be sure of …