… for lead generation and brand building activity.
Wider adoption of hybrid payment models, with some publishers charging advertisers on a cost-per-click (CPC) basis and cost-per-mille (CPM) basis as well as cost per acquisition (CPA).
… and continues to grow. However, much of this spend is accounted for by search and banner advertising is somewhat trailing behind. With CPMs at rock bottom personalisation can be the salvation of the banner ad, and it’s no surprise that a Web 2.0 site like …
… possible.”
Rohan said Myspace, which says it has over 90m active users, was currently sold out of space for video advertising, and that the CPM on a premium show such as The Simpsons is as high as $35 to $40 on the site.
The launch of Myspace’s …
… ).
The company said: "It works by translating every pricing model, CPC (Cost per Click), CPA (Cost per Acquisition) and CPM (Cost per Thousand) into an eCPM, giving website publishers access to a larger variety of campaigns, regardless of the original …
… brand value (or damage) and what commercial value (or damage) such traffic-driving might have. Certainly if we were flogging advertising on a CPM basis (which we don't) then it's pretty easy to see the value...
Ashley Friedlein CEO E-consultancy.com
… a low blind-network buying rate of 50p CPM. That works out at about £500,000 … website for that sort of money.
Maybe £5 CPM is more likely (or maybe this is still … additional £60m a year in revenue.
£50 CPM, anybody? Licence fee rebates all round...
