AOL offers shoppers Shortcuts coupons

… , if a consumer has preloaded Shortcuts with their Debenhams card details, Debenhams could entice surfers with banner ads that deposit the offers in their account, which can then be redeemed at check-out. …

BBC to roll-out ads on websites

… concerned at a possible dwindling of ad revenues as advertisers migrate budgets towards … to allow banner advertising or pop-ups, instead opting for ads within the story content, most likely in … chance of being able to buy ads on such a popular website for …

Users ignore heavy formatting - Nielsen

In his latest Alertbox post, Jakob uses the example of the homepage of the US Census Bureau, which displays a US population clock in big red letters in the top right hand corner of the page. According to his eyetracking study, 86% of visitors to …

Jakob Nielsen and Google on collision course

… bloggers have also taken note of this technique. Ads wearing 'content camouflage', that is. In particular, a … care about - Google Adsense ads. Which is great compared to graphical banners which people sometimes hate." Consumer apathy about attempts to …

Q&A: WorkingMums founder Gillian Nissim

… we work on a classified advertising model, so companies pay to post job ads online and for other services like advertorials, banner advertising, sponsored emails and so on. Also, given our market, as …

Yell.com launches affiliate search programme

… far signed up 500 to the free variant of the scheme. Once a website visitor enters a search query into the rich banner, they are directed to search results on Yell.com. "We want to allow affiliate sites to offer their users built-in …

Affiliate marketers take lessons from media agencies

… and PR are about wooing journalists and ad networks to get publicity for their … traffic to their sites - go beyond banners and buttons. Examples could include setting … product launches or a new TV ad can have great returns.  Online branding …

Interview: OpenAds co-founder Scott Switzer

… of new formats? Going forward, banner and search advertising are not going … other publishers. -------------------------------------------------------------------------------------- Also see our Ad Serving Buyers' Guide for more …

Blinkx launches 'Adsense for videos'

… post and mid-roll ads, as well as dynamically-selected banners, in-video mini- … is a technology platform rather than an ad network," Suranga Chandratillake, founder and CEO … improve Google's, or an existing ad network's, efforts." Blinkx also today …

10 reasons why mobile advertising is doomed

… any given time (*unnecessary exaggeration). With internet ads you typically test them on various … , technology providers, content providers and ad networks will all potentially fight for … unknowns here is that while mobile banner ads may work, they may not …

AdMob shakes up Coke mobile campaign

… being rolled out in 160 countries and is a test for a video ad tools package due to be rolled out later this year. AdMob last … "Within a minute or two of when we started the campaign, ads began showing up in over 160 countries," MobiAD reported CEO Omar …

Using search to measure offline success

… , if you run a radio ad with the slogan "Smile me … If you introduce new sky-scraper banners for your affiliates based on … to make the campaign related banners available to the affiliates at … the pick up of your banners increases dramatically then you could …

How does the Google-DoubleClick deal affect you?

… s traditional philosophy towards banner advertising".  He added: "Whilst the move … concern among DoubleClick's main ad serving rivals, such as Atlas … David Rosenblatt, DoubleClick's CEO, added: "Combining Doubleclick's cutting edge …

Q&A: AdMob's Russell Buckley on mobile advertising

… that consumers are finding the ads useful. ------------------------------------------------------------------------------------------------------------- What impact do you … be making an announcement about banners soon. We are reluctant to …

Yell.com introduces PPC advertising

The PPC ads on Yell will be embedded into the main search … a ‘daily intensity’ of advertising. Ad agencies will be offered 15% … website, has developed its new ad product with the help of Mirago, which offers ad platforms for a variety of media companies. …