Salesforce.com tries to bring social networking to the workplace

… harnesses many aspects of the model that has made its CRM offering so popular: Salesforce Chatter will revolutionize the workplace by … . Chatter will included in all paid versions of Salesforce CRM and Force.com and Salesforce.com will also offer a …

How NOT to be The Social Media Guru

… in the real world in one of these areas? If you wouldn't hire a CRM consultant who had never touched a piece of CRM software, why would you pay a college student with a blog and no real world work …

30+ Twitter Lists and 5000+ Twitter accounts worth following

… And this list from @SeanPCollins keeps a close eye on 130+ of them. CRM @kitson has compiled a list of 280+ CRM accounts. Retail Experts Stay abreast of what's taking place in retail with @retailblog's …

Defining trigger, remarketing and behavioural emails

… and use them to describe what they do. The bigger the issue and phrase, the more companies try to ride the bandwagon. ‘CRM’ was the classic example. I wonder how many people out there thought they understood what it meant until before seemingly every …

Customer care in online retail: are email and the phone overrated?

Nearly half of the online shoppers surveyed as part of the study indicated that they prefer to find information about a retailer's products themselves before they make a purchase. Only 19% favored email and only 18% favored phone support. What gives? …

Microsoft goes after social media monitoring with LookingGlass

… over the next weeks, with a wider rollout emminent. The product will connect social media feeds with elements like customer databases, CRM centers and sales data within an organization. Most importantly, it will keep a log of what's been said. Where, when …

Q&A: Jeremiah Owyang on personal branding and his move to Altimeter

… on leadership, with her upcoming book. I'm focused on customer strategy and support. Ray Wang does enterprise strategy — ERP and CRM. His world and my world are colliding. Deborah Schultz ran the social media labs at Proctor and Gamble and she's leading …

Traffic segmentation: humble or sliced, which pie are you having?

… favourite web analytics package. However, advanced segmentation can be taken to a completely different level, by integrating with CRM's, personalisation engines and behavioural targeting solutions. During my step back I've tried to flesh out some of …

Q&A: Simon Joseph of Jessops on multichannel retail

… How do the various channels measure up? Yes, all channels are monitored and measured and I am currently implementing a revised CRM module as part of our multi-channel development. This will ensure that we measure every customer touchpoint with the same …

Q&A: Eric Frenchman, Chief Internet Strategist, Connell Donatelli

… on issues. Social networking for our campaigns was used more as a CRM tool to push out messaging; we did offer up the ability to … 's? We used social media as a more of a pure CRM tool to push messages out and receive feedback from followers. Unfortunately, …

Taking shopping cart abandonment too far?

… the Pro version. This version also offers behavioral targeting, multiple-stage follow-ups and integration with email and CRM systems. To give retailers remarketing ability, Abandonment Tracker requires the email address of the potential customer. This …

How to use offers without harming your brand

… products, reducing the operation costs but leaving bargainista customers with a positive retail experience (who with some timely and targeted CRM, could then be traded up to full RRP purchases) and ensuring they didn’t harm any future full price brand …

Salesforce gets its own Twitter app

… on their social networks, and on other websites. The Service Cloud allows companies to use their Salesforce customer relationship management (CRM) accounts to find customer service queries across the web, to track them, and to capture those questions and …

Behavioural targeting for websites explained

… a microsite,  and because we know where the customer is in the country, also up-sell home insurance, as our data from CRM and collected online, shows the majority of new customers in this region are likely to buy both together. The same technique can be …

Q&A: Sarah Fay CEO of Aegis Media North America

… core messages out. But when I talk about email, I'm talking about CRM type of email, about the type of people who raise their hand and … guy can do something for us. Plus, he's got his own CRM campaign! His campaign was a demonstration of great marketing.