Email marketing: six steps to improving customer engagement in 2010

… understanding how to engage customers using email marketing, integrating with other channels like … and worth reading. Here are my tips on what you can do with … Nursery program for newbees  Welcome emails, introductory offer to incentivise activity, …

Email marketing is a lot like online dating

… who have signed up to receive email newsletters. Just because a person is open … not really worth their time. Similarly, marketers should keep their messages relevant, useful … numbers don't really touch upon marketing's most important factors — relevance, …

Email Marketing is the Cinderella of digital

… content The key word in email marketing is, 'relevancy'. Your subscribers … delivery rates and badger your Email Service Provider to give you … understand. In order to send emails to people, organisations must have … you're going to use email to stay in touch with …

US email marketers failing to track ROI - survey

… with executives, and 60% with corporate marketing departments. The results are surprising, given … ROI that can be gained from email marketing. For respondents to our survey … more than 500%. Here are a few tips from the Econsultancy/Adestra Email

Free shipping works in emails: study

… that transaction rates of free shipping emails were higher than those without such … right products The effectiveness of these emails depends on offering free delivery alongside … its effectiveness, at least from an email marketing perspective, as it is a …

Five online marketing tips for organic stores

… food store to promote each other in your email receipts. 2. Informative Videos Use video to educate … Related research: Paid Search Marketing: A Beginner's Guide Related stories: Five tips for online fashion stores …

Three practical tips for improving your email marketing

… was to provide 3 practical tips that could easily be implemented within … information that could impact your email messaging. Most popular webpages Search … difficult to evaluate whether your email marketing has been effective. Accurate …

Five Christmas email marketing tips

… If you haven’t already, open email accounts with as many different providers … would it be if your holiday email campaign was successful at bringing … you during the period.” Further Reading: Email Marketing Buyer's Guide 2005   …

Email marketingtips on subject lines

… .  Stefan also has some other Yuletide tips:  Strive to be Distinct ”At any other … or a person's name.” Further Reading: Email Marketing Buyer's Guide 2006 'Tis …

Do you make these email marketing mistakes?

… Wines makes this mistake, with their emails coming from someone called ‘RowanG’ ( … learning from the information about which emails received the best response rates, you … Related research: Email Marketing Platforms Buyer's Guide Related stories: Tips for a …

Five simple tips for building, managing and monetising online communities

… ongoing dilemma for the industry, as marketers struggle to implement recognised standards to … customers anyway, then those crucial marketing opportunities will naturally present themselves … Econsultancy's next briefing about Email Marketing on the 13th of …

Twitter DM autoresponders: 15 tips and 40+ examples

… 10,000 opt in emails to market for free Hi and … to my spy ring XYZ TIP OF THE DAY Thank you … new members, subscribers, etc). Beware email notifications. Every autoresponder will create … test and monitor closely. These tips are suggestions as to what …

Give your digital marketing a shot in the arm

… ).   Other sessions in the series include Building, managing and monetising online communities 8 Apr Email Marketing - the top 10 things you should be doing 13 May Twitter – business strategies beyond …

Should you increase email frequency?

… the recipients, the content in emails, and other factors. I would … with some useful stats and tips for finding the right balance, … which halved the amount of emails and found that the total … first place, or only upping email frequency when it makes sense …

Targeted email marketing doesn’t need to be complex

… the dreaded promotion code. With email marketing, tracking is just part … section or offer in your email communication, and reference these back … great Jazz CDs could just tip me over the edge into … can send out 10 targeted emails instead of the blanket message …