Hundreds of top-level domains? One big headache for businesses

… consumers, hundreds of new TLDs will probably go unnoticed for the most part. I can hardly remember the last website I visited that sported a .biz or .info TLD. But new TLDs could help scammers take advantage of …

I'm a Mac Store, I'm a PC Store

It's hard to imagine that level of buzz around Microsoft's brand. … top response is "Who cares? I still won't buy anything from them." Apple's brilliant "I'm a Mac" campaign successfully … and thousands of delegate bags. Now I'm not saying Microsoft can't …

Digital Cream Report Part 2: Social Commerce & Email

… buying mechanism that goes to the next level. The idea is immensely powerful; people come … applications in online commerce, including a new level of refinement to the affinity engines that … smarter and easier to use (for example, I’m a big fan of perpetual …

Some newspapers may hate search engines, but they love SEO spam

… s content. **See update** Worse, when I clicked around on the articles. … somebody: By the following Monday I got a phone call with … on my own Twitter account...I told her I would be fine … made, and she indicated a level of difficulty in restoring the …

Digital Cream Talk Notes Part 1: Social Media

… have already developed policies and procedures to deal with SM at this level, far more are going to have to go beyond the current " … site. Strike while the iron will friend your brand. Every company I talk with is excited about the prospect of the "new …

Study: free e-books are good for print sales

… further analysis needs to be done. Personally, I'd like to see a larger sample … analysis, and not mere assumption. Personally, I'm skeptical that there's a one … these factors will almost certainly have varying levels of influence on sales. But if publishers …

Q&A: eBags' Peter Cobb on online versus traditional retail

… in people moving from brick and mortar to online. I heard that from multichannel retailers. This was the year … brand, some from product type, some at the price level.     How important are special deals online, like free shipping? I don't think free …

What the BBC's strategic review actually says about online

… sections on the site (described as "top-level directories in the form bbc.co.uk/ … Weekend, Acting up, and Am I Freak (I'm surprised the Mail haven't … “with a corresponding reduction in staffing levels—also reflecting the growing maturity and commoditisation …

Econsultancy announces Innovation Awards shortlist

… in Online Customer Service     * Barclaycard     * BT     * CACI     * Jam (i-level) and Renault Innovation in Online Marketing Research … 10 Yetis Public Relations Ltd     * first direct     * Jam (i-level) and Absolute     * Newsforce, Inc. Innovation in …

Why do some e-commerce platforms get Javascript so wrong?

… Javascript to function. To which I sit, aghast. “What? No, oh … Why do we do this? I mean, javascript is pretty much … loading navigation in using Javascript, I mean, who does that, really … is nearly table-based layout levels of dumb. Fortunately, since all …

Where should I put my digital marketing budget?

… ? Across the board PPC: If I was going to cut my PPC … feature high in the listings. I’d strip out everything that is … refining my campaign. In short, I’d invest more heavily in … you can’t allocate the level of resource this area deserves, …

Boxee's opting for micropayments. Will Hulu listen?

… content providers to choose a payment level, Boxee will remain more impartial in … has comforting words for the networks: "I don't think paid content … a curse word for users. I think that users will be … consumers want to pay for: "I think they'll pay for …

BOOKSetc: site review

… didn't seem to work when I tried it, returning no results … Thanks to the site problems, I couldn't actually reach any … process, though the navigational issues I have outlined may be more … done to anticipate possible traffic levels and take steps to cope …

How to STOP writing rubbish copy on your website

… messages handed down from board-level management and really meant for … digital copywriting agency Sticky Content I’ve watched many talented client … every page planned (and – dare I suggest – for the site overall … if you do nothing else, I’d advise you to take …

Twitter's 50m daily tweets and what they mean for brand marketers

… concerned about what Twitter's activity level means for the effectiveness of their … also become complicated. Twitter's activity level means that brand marketers will have … 're competing with everybody. In short, I think Twitter is for brand marketers …