Coremetrics tries to lure Omniture customers post-Adobe acquisition

… , Coremetrics' CEO, speaks directly to Omniture customers and explains the offer and … in and introduce itself to anxious Omniture customers. The question, of course, … have a significant investment in Omniture. Nonetheless, Coremetrics certainly shouldn't …

Omniture's acquisition by Adobe has people saying "Huh?"

… to why Adobe is planning to acquire Omniture. There is no question that in … for publishers and advertisers leveraging the Omniture tags and their Genesis solution; … measure aspect. That is certainly what Omniture's solutions bring. According to Omniture: …

Is Adobe's $1.8bn acquisition of Omniture setting up a big e-commerce play?

… deliver engaging experiences. The addition of Omniture's online marketing suite will help … speak to this: First, realize that Omniture is not just an analytics … work seamlessly with each other. Omniture also does merchandising, recommendations, website …

Q&A: Dennis Mortensen on Yahoo Analytics

… people want the competition. There needs to be a winner and a loser and as soon as possible. If people have Google, Yahoo and Omniture tags on their pages, I am no worse off. Some of them will be customers of Yahoo and Google at the same time. Some will …

Five killer new features in the Google Analytics update

… in the interface and by email, a capability that has been one of the key benefits of rival such as Omniture. 2. Multiple Custom Variables for visitor segmentation In their announcement, Google refers to "enterprise-class features" which their rivals …

What’s on your Google wishlist?

… . We’d pay for Google Analytics Pro, were it to become available. Alternatives include using a high-end analytics platform such as Omniture’s Site Catalyst, or a low-end stats tool like Statcounter, but dammit, we want Google Analytics to be able to do …

Adobe chases the viral ghost with Flash Platform Services

… are clearly an interest area for Adobe, as the company has just offered $1.8 billion to buy analytics firm Omniture. According to Adrian Ludwig, group manager for Flash: "The push toward services and providing support for measurement is something we …

Interview with John Squire of Coremetrics on web analytics

… threat that this posed for established vendors such as Omniture, WebTrends and Coremetrics.  According to research for the Online … way that Coremetrics has evolved with its larger competitor Omniture, a company which has made a string of acquisitions in …

Q&A: Ariel Finkelstein on Kampyle and the future of analytics

… started doing feedback analytics 2.5 years ago. Companies like Omniture give you numbers — what the user did on your website … customers were using Google Analyitics even though they were using Omniture or other things. The new API opened by Google Analyticsa …

Q&A: Eric Peterson discusses the Twitalyzer

… visually appealing tools to do that. Q: You must be thinking about business applications for Twitalyzer. A: I saw at the Omniture summit a really great presentation from Frank [Eliason] at Comcast. He's now managing a team of resources. There are …

Q&A: Omniture's Neil Weston on the Google threat

… perspective, we will end up with one platform – an Omniture Site Catalyst web analytics platform. But we will also … 5% of our EMEA customers have converted from Google (Omniture says it has 2,000 customers globally). ----------------------- …

Bid Management Technology: a growing weapon for marketers

… (Microsoft Advertiser Suite), Coremetrics, DART Search (DoubleClick), DC Storm, Efficient Frontier, Kenshoo, MakeMeTop, Marin, Quant (Greenlight), SearchAdvisor (ChannelAdvisor), SearchCenter (Omniture), SearchForce, Searchware (TradeDoubler), VCCP.

Web analytics: a silver lining in the recession cloud?

… Analyst, Facilitate Digital, Google Analytics, IndexTools (Yahoo!), Intellitracker, iPerceptions, Lynchpin, Marketwave, Nedstat, Nielsen Online, Omniture, RedEye, Site Intelligence, Speed-Trap, Unica, WebAbacus (Foviance), WebTrends and WiredMinds.

Q&A: Beautique.com’s Jason Russell on establishing an etail start-up

… role, where we had our own in-house system. I knew more or less what I needed; primarily integration with Mercado and Omniture for site search and analytics. We’re a small team, so we need to make sure everything works and integrates together seamlessly. …

PPC roundtable briefing - impact of Google Suggest

… , td Searchware 4, ChannelAdvisor, Coremetrics, dc storm, Dart Search, Efficient Frontier, Kenshoo, Greelight (AdApt),  MakeMeTop, Omniture SearchCenter, SearchForce and WebTrends. Further reading: Paid Search Roundtable Briefing 2008