The business benefits of building accessible websites

… competitors are failing to make their websites accessible, you could be winning their … to accessibility   Another plus for accessible websites is the potential search engine … guidance on designing and building websites, covering everything from structure to …

Checkout optimisation tips for Virgin Media

The first issue is that, having typed Virgin Media into Google and arrived at the site as a customer interested in TV and broadband services, I'm greeted with more of a web portal full of news and entertainment: This is fine if I want the latest …

Top three conversion rate optimisation tools

… your site forwards. A multi-variate testing platform is the easiest way to do this. I will recommend Google's Website Optimizer for a number of reasons. We are a certified Google Conversion Professional Agency and know this product inside and out. …

The A-Z of conversion rate optimisation

… how they have progressed through your website to the product page. Learn from … that makes your company, brand, price, website, promise or service attractive to prospective … ’t switch off. Constantly test your website, your pages, your text, your messaging, …

The 10 commandments of social optimisation (#SOCOP)

… the four walls of your lovely website. Sharing tools. Bookmarking tools. Mobile apps. … no barriers to interaction. A usable website is absolutely key. There’s no … attracting thousands of visitors if your website sucks. Additionally, thou must iterate.  …

How many iPhone users does your website get?

… should design a version of your website to work optimally on a … other higher priorities for the website which means it's hard … iPhones looked like for our website. You can use Google Analytics' … on iPhone usage for our website: It's growing but not …

How to optimise your website from the ground up

… a number of ways a website can incorporate SEO in its … by encouraging inbound links, a website needs a decent social media … that will appear on your website, making sure it's professional … carried away with a new website. Designers who lack an understanding …

Q&A: Paul Cook on his new tag optimisation research

… a study on how tag placement affects websites. What were the key findings?
 The … What are the threats to publishers and website owners, who fail to optimise tag … aware of how performance issues with client websites can affect data loss. Where appropriate …

Google's tips on optimising indexing

… a calendar with links to future dates or an e-commerce website's filtering options which can produce thousands of unique URLs. … URL for each unique piece of content, the more streamlined your website will be for indexing and crawling. This is not always …

Mobile website usability is poor: Nielsen

… Sites not designed for mobiles. Since most websites are designed for desktop users, they … 64%, compared to 53% for standard websites. So, if your mobile strategy is important … to work out the audience for your website before you decide which phones to …

Q&A: Nick Usborne on writing sales copy for websites

… sales pages online. What kinds of mistakes are e-commerce websites making with their sales copy? A lot of online stores … or to bring in a professional copywriter. So are some websites not providing enough information for customers? Yes, many will …

29 of your top tips for website optimisation

… content. @maxymiser: Test even the smallest changes to your website, subtle changes can have a big positive effect on … gap analysis. Spot high trafficking keywords and ensure your website has great content to exploit them. @CardwellCreate: Continually …

Nielsen - websites need mobile versions

… they succeeded when performing tasks on websites accessed via mobiles. Among the major … chance that users miss things on websites.  Bloated pages - big pictures, long pages … to make a investment in mobile websites worthwhile, so Nielsen suggests either a …

Sccope: iPhone app review

… that they will) where retailers that have developed mobile websites have a distinct advantage. This is because mobile optimised sites … their purchases much more easily on a mobile optimised website, then the retailers that have catered for mobile users …

Five of the best: iPhone websites

… most of the functionality of the standard website version. Feeds are easy to scroll up … browser, and provides most of the website's functionality. You can login, Digg … the standard version. Amazon Amazon's standard website has a lot of information and …